IT’S not so limited any more.
Swedish cider brand Rekorderlig launched its Passion Fruit flavour as a limited edition in April.
But what was intended to be an exclusive summer flavour is said to have boomed in both off-trade and on-trade outlets, becoming the brand’s third-highest selling style in less than four months.
And consumer and retail and pub trade feedback was overwhelmingly positive the company said.
So from last month Rekorderlig Passion Fruit flavour became part of the brand’s permanent range.
It will be available in convenience stores, major supermarkets and other off-trade venues as well as in bars and pubs.
