Barr fires 2014 starting pistol – commemorative can launch

THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...

New cranberry, lime and blueberry flavours given £3.5m wings

UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...

Squeezed sector shows its bottle

While many soft drinks categories have done well in the recession – as consumers looked for affordable treats and entertaining moved to the home...