Sugar levy is not too taxing
THE big day is almost here. From 6 April soft drinks with more than 5g of sugar per 100ml – which translates to 16.5g for a 330ml can - will be subject to a sugar tax.
Blasting onto shelves
Carabao has reformulated and renamed its Mandarin Orange variant.
Health comes packed in Yakult Plus
Yakult celebrates the new launch of its Plus variant with a sustainable push across the range and increasing the size of its packs from seven to eight bottles.
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Slashing prices
CCEP has reduced RRPs across take-home PMPs
It’s ‘can do’ at Radnor
Radnor Hills has unveiled a canny new piece of NPD for its water brand.
Health at its heart
Tropicana’s new range
Taxing times in the drinks aisle
As the sugar levy on soft drinks comes into effect, Scottish Grocer asks some retailers how it is working
Fizzing with fruity flavours
BRITVIC has bolstered its sparkling water brand, Aqua Libra, with a new Blood Orange & Mango variant.
Red Bull Zero picks up on health trend
Energy drinks brand Red Bull has expanded on its healthy drinks offer with the launch of Red Bull Zero, offering consumers a zero calorie variant.
Making it clear
FLAVOURED water brand Perfectly Clear has been given a new look and is being promoted by a digital media campaign.
Coke offers 250 option
CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...
Berries burst onto the TV
Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
Thinking inside the box
ENERGY drink brand, Emerge has been targeting some of Britain’s bright things in its latest activity.
It has just embarked on a huge student...
Manchester Drinks brings an exclusive frozen treat to the Scottish market
Manchester Drinks is banking on the summer sun to help drive sales of its two new launches for the Slush Puppie Frozen Pouch brand.
Rockstar hits a key sale with new Zero Sugar Peach flavour
Energy drinks brand Rockstar Energy has hit the right keys with consumers with the launch of its new Zero Sugar Peach flavour.
