Thinking inside the box


ENERGY drink brand, Emerge has been targeting some of Britain’s bright things in its latest activity.

It has just embarked on a huge student sampling campaign, designed to reach more than 30,000 first-year students across the UK during their educational institutions’ traditional freshers’ weeks.
Emerge drinks, including the brand’s new sugar-free variant, Emerge Zero, have been placed in student starter packs along with other student essentials like SIM cards and instant noodles, on campuses across Britain. Official welcome parcels, produced by youth sampling specialists, HelloU, began going into first-years’ accommodation to greet the arrival of freshers at several universities last month.
Emerge says it will encourage product trial in its main target audience of 16 – 24 year olds.