Slashing prices

CCEP has reduced RRPs across take-home PMPs

CCEP has reduced the price-mark on larger-format packs across its cola range.
CCEP has reduced the price-mark on larger-format packs across its cola range.

COCA-Cola European Partners has reduced the RRP for its range of price-marked packs across its colas portfolio.

The new price-marking structure sees 1.75l bottles of Coca-Cola Zero Sugar – including the cherry and vanilla flavoured variants – and 1.7l Diet Coke bottles priced at £1.75.

Coca-Cola Original Taste and Coca-Cola Cherry are now available in a £1.95 1.5l PMP.

For impulse formats, 500ml bottles of Coca-Cola Zero Sugar and Diet Coke, as well as all light cola flavours, are available in a £1 PMP

CCEP’s decision to reduce the recommended price on large-format PMPs comes as these pack sizes experience growth that the firm has attributed to changing consumer spending habits in the coronavirus crisis.

Alison Adderley, field sales director at CCEP said: “Since the country went into lockdown, consumer behaviour has been evolving.

“Whilst we all hope things go back to normal as soon and as safely as possible, we can be pretty certain of some long-term changes in the way people shop, which suppliers and retailers must adapt to.

“Coca-Cola original taste is the number one soft drink in GB, Coca-Cola Cherry is the biggest-selling cherry cola in GB and flavoured light colas continue to grow.

“By making these much-loved drinks available in an even more appealing PMP, we’re helping retailers respond to a number of key shopper demands.

“Shoppers are buying into snacking and treating categories more often, and growing numbers of consumers are looking to save money in the months ahead.

“PMPs offer visible value, reassuring shoppers that they can get the products they want, without being overcharged. In fact, PMPs account for over 60% of total soft drink sales in independent and symbol convenience stores.”