Bullish Broughton Ales
One of the most visible benefits has been a marked increase in beer sales in the off trade, growth which Scottish brewery Broughton Ales reckons it is well placed to capitalise on
Brewers predict pandemic boost to beer sales is set to continue throughout 2021
Current beer category trends suggest Scotland’s convenience retailers can also expect a strong 2021, as the Covid-19 pandemic continues to affect consumer behaviour – including their approach to beer
Facelift for Beefeater
Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
Alcohol free gin arrives
Diageo has launched a new alcohol-free gin under its Gordon’s brand
Sponsorship kicks off
Loch Lomond Whiskies has entered into a new global partnership and sponsorship agreement with PRO14 Rugby
Vodka in paper
Vodka brand Absolut has swapped out glass for paper with the launch of a new prototype bottle
Harviestoun says haud your ABV
Whisky may be the drink synonymous with Burns Night, but not all consumers will be enjoying a tipple on the 25th
Sparkling celebration
Loch Lomond Group has launched a new RTD range offering consumers the opportunity to indulge in a Scottish tipple with a botanical twist
Talisker support for seas
Islay single malt Talisker has joined forces with marine environmental organisation Parley for the Oceans
C-stores can win with Burns Night
Catering to fans of poetry and mashed potatoes alike, Burns Night offers retailers a welcome seasonal opportunity in the wake of Christmas – and 2021 provides some unique opportunities for retailers
Two more Islay malts
Hunter Laing & Co has expanded its Scarabus Islay Single Malt range with the roll out of two new bottlings
Easy supper
Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration
Global marketing push for The Glenlivet
The Glenlivet has been reaching out to whisky fans across the world as part of a global marketing campaign for the single malt
Fife focus for Kingsbarns
Family-owned Fife distillery Kingsbarns has unveiled a new whisky – Balcomie
Diageo makes big eco pledge
Spirits giant Diageo has launched a new ten-year sustainability action plan
Grouse ad takes flight
The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors
