Reshaping the spirits category

RETAILERS are being encouraged to reconsider the way they merchandise Jagermeister through a new initiative launched to support the brand. Jagermeister’s Give It A Shot...

Vodka brands choose the rainbow

Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...

Style from the south

Southern Comfort has a new look inspired by the spirit of New Orleans. The 35% ABV spiced liqueur now comes in a taller, narrower bottle...

Cider predicted to sparkle again

UK shoppers spend £1.06bn a year on off sales cider and perry and 12% of that is spent in Scotland, according to the latest...

Study up on latest flavours

RTDs are becoming increasingly popular with young adults and are now worth £225m in the off-trade, says Global Brands. The company owns a full portfolio...

Committed to 100% growth

Going gourmet in pursuit of 2020 target MICROWAVABLE food-to-go burger brand Rustlers has reinforced its commitment to doubling sales in convenience by 2020 with the...

Veg options offer opportunities

Retailers looking to snap up food-to-go sales from young adult consumers would be wise to consider vegetarian options, Adelie Foods has suggested, highlighting Vegetarian...

Take two with tequila

BREWING giant Heineken UK has extended its range of spirit-flavoured beers with the introduction of Desperados Dos – a higher ABV beer built for...

Searching for an edge

Brands adapt to meet the needs of a changing youth culture YOUNG adults today are arguably one of the most diverse consumer groups imaginable. With everything...

New Year, new beer, new you

BREWER Innis & Gunn has launched its first alcohol-free beer and says it can aid detox. Innis & None is a 0% ABV pale ale...

Quality better than quantity

CONSUMERS are drinking less cider but spending more, with volumes down but the demand for quality up, says Aston Manor Cider. And it says this...

The new champion

PREMIUM bottled ale McEwan’s Champion has launched a special edition with an added ingredient. McEwan’s Champion Whisky Edition, in 500ml bottles, is a blend of...

The craft of storytelling

CRAFT and premium will be the key trends in beer and cider this year, according to big brand owners, and they have introduced a...

Bringing out Danish heritage

CARLSBERG is taking the first step towards revitalising its flagship brand, with a relaunch of Carlsberg Export from this month and a £15m marketing...

Good life gin now on sale

THE world’s first social enterprise gin went on sale last month, with the profits going towards supporting disadvantaged young adults. Ginerosity is a craft gin...