WINE brand Jam Shed is looking to tap into demand for rosé varietals, with the launch of its first pink variant: Jam Shed Californian Rosé.
Launched late last month, Jam Shed Californian Rosé is priced at £7 RRP and has already secured listings in Tesco, Asda, Sainsbury’s and Morrisons, with brand owner Accolade Wines expecting further listings to land “later this year.”
The launch comes at a time of huge growth for the Jam Shed brand, with Nielsen Scantrack data for the year to 24 April revealing 120% value growth year-on-year – to an annual total of £44m.
Lindsay Holas, brand manager at Accolade Wines, said: “Jam Shed’s signature jammy, approachable style has proven to be a hit, and our new varietals will continue to excite our loyal ‘Shedheads’ and win over new consumers.
“We are confident the Californian Rosé will follow in the footsteps of our Malbec variant, already worth £6m despite only being launched in August last year.
“Jam Shed Chardonnay, which hit shelves only a few weeks ago, has also been extremely well received by consumers.”
- First launched in 2017, the Jam Shed brand now includes four varietals, with the newly launched rosé joining its existing Shiraz, Malbec, Chardonnay variants.