Spicing up Havana Club
PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.
Botany at heart of new rum
BRIXTON Distillery is taking sweetness down a notch with the release of its new botanical-driven rum.
Alcohol-free Tanqueray
FANS of Tanqueray gin can now indulge in an alcohol-free tipple, following the launch of a new 0.0% ABV variant.
Trio for Speciality
THREE Canadian spirit brands join the Speciality Brands portfolio thanks to a new distribution deal with Corby Spirit and Wine Limited.
Beefeater red carpet roll out
Multi-million pound drive and eco-friendly new pack for brand
The taste of Tennessee
TENNESSEE whisky Daddy Rack has landed in the UK.
RTD cans from across the pond
AMERICAN RTD brand Four Loko has set sail across the Atlantic with ambitions to shake up the category in Scotland.
Tapping into the hot trend of 2021
Drinks firms predict strong growth for RTDs as consumers seek out low calorie options
Fizz on the go with Lambrini
LAMBRINI has entered the alcohol spritz category with the launch of a new range of RTDs.
New packs bring value into focus
CANNED cocktail brand Funkin will extend its range next month with the launch of a new range of price-marked packs.
Fruit cider maker sees seltzer potential
Kopparberg has been gaining ground in the hard seltzers category, following its expansion into the category last summer
Top of the fizz
Wine brand Echo Falls has been celebrating seltzer success after scooping a Product of the Year award
Mango lands in the UK
White Claw has expanded its UK portfolio with the launch of a new mango variant in time for the summer
Island Bay sailing onto shelves in convenience
Founder and managing director of Island Bay Hard Seltzer, Mudassar Aziz, answers questions on hard seltzer success
Building an off sales category
Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet
A spiritual expression
Zamora Company has transformed its Martin Miller’s Gin brand with the launch of a new marketing campaign inspired by art and creativity
