Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Eyes on Cornwall
CORNWALL-based Sharps Brewery has invested £1m in a major nationwide advertising campaign for its flagship beer Doom Bar.
Aussie pair return
AUSTRALIAN agony uncles Brad and Dan are back as part of the latest media blitz for Foster’s.
No plastic in sight
STOWFORD Press cider has been relaunched with new plastic-free packaging, tapping into consumer concerns about the environment.
A strong return to our screens
STRONGBOW cider is back on TV after it launched a new advert centred around ‘local heroes’.
Rascal is aiming for dizzy heights
RELEASED just in time for summer, Thatchers has relaunched its Rascal Cider with a brand new look.
High hops for low alcohol
BROOKLYN Brewery is the latest brand to try its hand at low-alcohol beer, in the shape of its new Brooklyn Special Effects range.
Wine not try alcohol free?
HARDYS has just launched its first ever alcohol-free chardonnay in response to what Accolade Wines sees as growing demand for low or no alcohol alternatives.
No and low grows
THE no and low alcohol beer segment is growing at nearly twice the rate of the 5% ABV segment, according to AB InBev – the brewery behind Budweiser.
Student scran
Young adults on a limited budget can be keen bargain hunters when purchasing fuel for studying – or partying .
Share in social media success
Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .
Quick and easy for the youth
Young adults “love” convenience, according to snack brand Symington’s .
Understanding changing tastes
Appealing to a health conscious youth .
Mini rosé should keep sales sweet
Wine brand Barefoot has launched its White Zinfandel rosé in a mini 187ml format .
A corker of a summer ahead
Fruity, lighter wines are in good shape .
Borders in high spirits
Borders Distillery has been quick to expand its portfolio with the launch of a new barley-to-bottle gin that aims to tap in to the spirit’s soaring popularity
