Estrella Galicia builds major Spanish branding investment
Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Aperol Spritz comes to the RTD market
Italian bitter brand Aperol is set to make cocktail nights all the more convenient this summer with the roll out of its new Aperol Spritz Ready to Serve bottles.
Glasgow 1770 whisky experiments with wine casks
Local distiller The Glasgow Distillery has announced three limited edition single malt whiskies for Glasgow 1770 that have all finished in rare wine casks.
VK introduces new ‘enhanced RTD’ with Squashka range
RTD brand VK has introduced its new range of 'enhanced RTD' drinks with the launch of VK Squashka, inspired by a new TikTok trend for pre-drinks.
CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola
CCEP has announced its first ever on-pack promotion for the Jack Daniel's & Coca-Cola RTD range, offering shoppers the chance to win Wembley Stadium tickets.
Poretti range grows with alcohol-free lager
Carlsberg Britvic is expanding its premium world lager portfolio with the launch of Birrificio Angelo Poretti Alcohol Free, which taps into the consumer trend for moderation.
A cover that’s tailor-made
JUST in time for Christmas, deluxe whisky brand, Chivas Regal, has joined up with Savile Row tailor, Patrick Grant, to launch a gift tin...
A new life bears fruit for Cider Retailer of the Year
Our winner: Muirside Stores
Elaine McIntyre and her husband Derek own Muirside Stores Ltd, trading as Spar, Tullibody – the Scottish Grocer Cider Retailer of...
Taking the long view
A new campaign has been launched to highlight ways to drink Jagermeister other than as a shot.
The Root56, a long drink which sees the...
Developing traditions
WHISKY has been very important to the Scottish drinks scene and to Scottish retailing for many generations. But despite the fact that Scotch whisky...
Easy over summer ice
COCKTAILS feature in many summer garden parties and barbecues and retailers can take advantage of their popularity by suggesting recipes for summer cocktails and...
Style from the south
Southern Comfort has a new look inspired by the spirit of New Orleans.
The 35% ABV spiced liqueur now comes in a taller, narrower bottle...
Have your cake and drink it
SCOTTISH drinks producer Buck & Birch has launched a new spirit offering consumers something sweet this winter.
Rum & Cake comprises dark rum infused with...
Giving drinks a head start
BURNS night is an occasion heavily set in tradition, including the food and drink that is consumed
Low alcohol is sparkling
Demand for low and no alcohol alternatives continues to grow .
Christmas all wrapped up
With modern consumers increasingly in a hurry, having a ready-made Christmas gift is undeniably appealing.
