Eyes on Cornwall
CORNWALL-based Sharps Brewery has invested £1m in a major nationwide advertising campaign for its flagship beer Doom Bar.
Sourz planz for summer
SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”, in partnership with MTV...
A sporting year to get the beers in
LET’S face it, Andy Murray and some Champions League nights apart, 2013 was a quiet year for the kind of sports events that help...
Pricing compliance
MUP is here but what does it mean for retailers? Licensing expert Audrey Junner looks at potential pitfalls for stores
Premium direction?
HOW should a typical c-store make the most of wine?
According to Shaun Heyes, business sector controller – impulse with Treasury Wine Estates, wine has...
Marked increases
SPIRITS shoppers pay close attention to the price of the bottles they are buying, says Maxxium UK, and that means PMPs can encourage potential...
Haig joins the cola club
FOLLOWING the launch of Haig Club grain whisky in 2014, the Haig Club range has been extended by the introduction of Haig Club Clubman....
Knowledge is key to sales
THERE has never been more choice of beer for UK consumers, with campaign group There’s A Beer For That reporting over 2,000 breweries currently producing 12,000 beers in 140 different styles.
Light beer shows it has bottle
RESPONDING to research that revealed that 43% of UK beer drinkers only drink bottled beer, AB InBev has unveiled a bottle format for Bud Light
A bit of help for crafty retailers
Costcutter is pushing its craft range
Beer and cider boom
Heineken has generated £448m of additional value sales in the last two years
Caribbean via Livingston
A Livingston-based rum distillery has launched a new portfolio of artisinal spirits, bringing Caribbean flavour to the central belt corridor.
Mulling things over
Jam Shed has relaunched its mulled wine campaign ahead of the festive season, with recipe neck tags on its Shiraz variant
Absolut adds some fruit
SUMMER is edging closer every day, and to get consumers in the mood Pernod Ricard has launched a new watermelon variant to its Absolut brand.
Alcohol free taste of Italy
ORANGE orchards of North West Italy and aperitivo hour are the inspirations behind a new alcohol-free release from Bloomsbury Club UK.
New spirit on market
A NEW sugar cane spirit has been released by Spirit of Haiti
