Tapping into the hot trend of 2021
Drinks firms predict strong growth for RTDs as consumers seek out low calorie options
Star beers feel the squeeze
Premium lagers once swept all before them but now standard-strength brews, ciders and ales are biting back
PREMIUM lager, once the fast growing darling of...
World beating white takes top spot
SPECIALIST drinks distributor Morgenrot is looking to take advantage after The World Association of Writers and Journalists of Wines and Spirits named one of...
Fruit flavours of the season
KOPPARBERG says that while cider is becoming less of a seasonal drinks category ciders still sell better in good weather.
The firm says the brand...
WKD aims to create a rush for blush
SHS Drinks is setting out to attract the new generation of RTD consumers with the launch of WKD Blush.
The new line – a 4% ABV,...
Reinventing the RTD
BIG Night In baskets, particularly those filled by young adults, could be looking a bit different from next month.
RTD market leader in Scotland WKD...
Rocking up online helps beer brand
RADIO X presenter Gordon Smart is the host for the second episode of Red Stripe’s online series This Feeling TV.
Pricing compliance
MUP is here but what does it mean for retailers? Licensing expert Audrey Junner looks at potential pitfalls for stores
Mini rosé should keep sales sweet
Wine brand Barefoot has launched its White Zinfandel rosé in a mini 187ml format .
Pink gin for the summer
Accolade Wines reckons its got just the thing for summer 2019 – Echo Falls Summer Berries Pink Gin .
Putting your all into ale
C-stores could do more with the category
Bringing the on trade home
CWF says value options a smart choice
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
A peachy new Beefeater SKU
Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant
WKD couples up with ITV
WKD is Love Island alcohol partner
Mental health on the agenda
ALCOHOL free spirit brand, Strykk, is supporting men’s mental health awareness with its Strykk up a conversation campaign.
