Estrella Galicia builds major Spanish branding investment
Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
Tweeters demand raspberry all year
SWEDISH cider brand Kopparberg has listened to vocal fans on social media and added Raspberry as a permanent flavour in the range.
Previously it was...
Brands that increased sales by more than 10%
Major movers: Off-trade – Scotland’s most valuable brands
It’s not uncommon for newly launched products to achieve significant sales or for high percentage growth to...
Pure and simple
Scotland’s off-trade vodka market still dominated by the big two
2015 is shaping up to be a good year for vodka in Scotland after a...
Three up for the cup
Drinks giant follows strawberry and cucumber with a 2016 trio
IT’S not unusual to see flavoured cider launches and limited-edition releases in, or ahead of,...
Liqueur new look
WHISKY Liqueur Drambuie has launched a new bottle. William Grant & Sons, which acquired the brand in 2014, says the new look illustrates Drambuie’s...
Spicing up the season
BAILEYS Pumpkin Spice is returning this winter following its launch in 2016.
Turning up the heat
American bourbon - and its sweeter flavour- have been growing in popularity
Falling for new wine labels
WINE brand Echo Falls has released not one, but 30 limited edition occasion labels for its bottles.
New pack and competition for Greenall’s
To support the launch of Greenall’s Wild Berry Pink Gin PMP, the brand is holding a competition for retailers who could win £1,000 of Love2Shop vouchers
Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
Eight drams from Distell
Distell has launched a new limited edition collection from its Scotch whisky portfolio
Alcohol-free Tanqueray
FANS of Tanqueray gin can now indulge in an alcohol-free tipple, following the launch of a new 0.0% ABV variant.
Raising a glass for Age UK
BRIXTON Brewery has launched a new beer to raise money for charity Age UK Lambeth
A stout without the alcohol
Fans of Ireland’s most famous stout can now pick up an ABV-free version of Guinness.
