Mixing up the Cuban classic
New label to reflect brand heritage
Serving the big night bar – essential drinks
Big nights in have provided opportunities for c-stores in many product categories. It means the beers, wines and spirits section is going through...
ÂÂCider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Scotland’s most valuable vodka and gin brands
A year of growth
VODKA and gin form the core of the white spirits market in Scotland and both had a good year in 2014...
Chill to your advantage
BEER, cider and other long drinks play an important role in serving the big-night-in market, and beer has a strong appeal to TV football...
Alcohol-free boom?
SALES of alcohol-free wine in the year to the end of last summer boomed compared to the year before (they were up 42% according...
The craft of storytelling
CRAFT and premium will be the key trends in beer and cider this year, according to big brand owners, and they have introduced a...
Get in the spirit with fractionals
CHOICE is crucial at Christmas according the firm behind Glen’s Vodka, with fractionals taking on an increasingly important role.
Skye is the limit
Misty Isle Vodka is the first vodka to be produced on the Isle of Skye, and is the newest addition to the portfolio of the Isle of Skye Distillers
Captain Morgan is transformed
Seven new versions of popular rum .
Spicing up the rum category
Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.
Hard hitting RTD launch
Kopparberg Hard Seltzer launched late last month, with three flavours in the range
Family first for cider ad
Thatchers cider has returned to TV screens with a new marketing campaign
Easy supper
Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration
Trio for Speciality
THREE Canadian spirit brands join the Speciality Brands portfolio thanks to a new distribution deal with Corby Spirit and Wine Limited.
Islay goes online for festival
Despite Covid travel restrictions, Bunnahabhain was still able to give whisky fans a taste of this year’s Islay whisky festival, Fèis Ìle.






































