Bigger format for RTD

Global Brands has extended its Flare Cocktail offer by introducing 70cl bottles as well as a new flavour to the range
Smirnoff has added to its flavoured range with the launch of coffee-flavoured Espresso Smirnoff. Absolut vodka has launched a PMP on its 50cl size. Valt, the single malt vodka, is to appear in Sainsbury’s stores in Scotland.

Express service – Vodka update

HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
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Joining the craft

FORMER prime minister Gordon Brown bounced back on to the political scene recently. But, if historians in the future debate his impact on the...

Will you have to tell shoppers to cut down?

Drinks retailers and others may be expected to contribute to decreasing alcohol consumption in Scotland if a Scottish Parliament committee’s recommendation is taken up. The Local...

Create a buzz and think spirits

WITH the countdown for Christmas truly underway, convenience stores must decide which are the best drinks products to stock to make the most profits,...

Cashing in on Dad’s big day

DRINKS distributor Maxxium UK reckons this month’s Father’s Day provides an excellent sales opportunity for convenience retailers and the firm is urging store owners...

Vodka brands choose the rainbow

Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...
Eisberg alcohol free wine

Getting off to a dry start

ALONG with taking down the decorations, cutting down on alcohol consumption is a post-Christmas tradition

Mexcellent to drink at home

While shoppers may be stepping out on the town less, they are willing to travel further with their beer choices, creating a great opportunity for world beer brands
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Banking on the success of gin

Loch Lomond launch comes ashore .
Eden Mill Candy Cane Mojito

Festive cheer from Eden Mill

New limited edition Candy Cane Mojito RTD joins distillery’s Christmas lineup
Blossom Hill Rhubarb & Plum Spritz

Saying it with flowers

Blossom Hill Rhubarb & Plum Spritz is the latest variant to join the brands sparkling wine portfolio
Campo Viejo bottle

Continental drinking

Campo Viejo is the subject of a new campaign focusing on all things Spanish

Alcohol free gin arrives

Diageo has launched a new alcohol-free gin under its Gordon’s brand

A whisky mix

A new single malt whisky designed for mixing has been released by Glenmorangie distillery

Time to return to TV

Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand