Murphy’s Irish Stout rolls out new multipacks
Drinks firm Heineken UK is set to deliver a stout addition to retailer sales this St. Patrick's Day with new multipack formats for Murphy's Irish Stout.
Appy hour for RTD cocktails
A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter.
Social media-savvy...
Craft … a convenient opportunity?
CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer.
Craft...
A premium boom
GREENE King is predicting an exciting year for sport with RBS Six Nations rugby this month, the Rugby World Cup in the autumn and...
Can-do attitude
In 2015, the word ‘cider’ means an awful lot of different things. In the UK market as a whole, it describes a category that appears...
Ready to soar?
IF there’s one drinks category that could be thought of as appealing specially to young adults it’s probably ready-to-drink (RTD) products.
But we can see...
Water showing bottle
YOUNG adults have three main reasons to purchase soft drinks according to AG Barr: refreshment, served by colas, lemonades and flavoured carbonates;Â demand for...
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
Absolut-ly ideal for hot weather
New flavour of RTD cans released
No plastic in sight
STOWFORD Press cider has been relaunched with new plastic-free packaging, tapping into consumer concerns about the environment.
Going global in the beer chiller
Adventurous beer shoppers are improving the fortunes of international imports, according to sales data provided by Global Brands.
Licensed to chill
HEINEKEN has launched a limited edition range of James Bond-branded packaging to mark the release of No Time To Die next month.
Multipack plastic in the bin
Heineken has launched new plastic-free multipack packaging across UK supermarkets.
Success for Wooha
Scottish independent brewer Wooha had been celebrating success for its Hop Pinata IPA, which scooped the bronze award at the Scottish Beer Awards 2020
New look for Blossom Hill
Design targets younger audiences
Putting the planet first
Brewdog has been broadcasting its sustainability credentials through a new television advertising campaign that highlights its carbon negative status.
