New marketing material for Estrella Galicia beer on a billboard with a slogan that states 'Don't Fall for Fake Brews'.

Estrella Galicia builds major Spanish branding investment

Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.

BrewDog makes it personal Punk

BrewDog is out to make it personal for Punk IPA as the craft brewer celebrates the brand's 17th birthday with some customisable cans.

Wattshot makes a Scottish first

Premium gin shot Wattshot has made its way to the Scottish market as the gin rolls out to venues across Edinburgh and is available for online purchase.
A bottle of GlenAllachie Meikle Tòir Turbo 2024 Edition rests against a wooden floor.

GlenAllachie grows Meikle Tòir series with The Turbo

The GlenAllachie Distillers Company has strengthened its Meilke Tòir series of whiskies with the launch of the limited edition The Turbo 2024.
Pack shots of Cointreau RTD cocktails including Lime Daiquiri and Berry Cosmo.

Cointreau enters the cocktail RTD market

Premium orange liqueur brand Cointreau has entered the RTD market with the launch of its new Cocktail Twists range, bringing a twist to some classic serves.
A person pours of a bottle of Hambledon sparkling wine into a glass which a person is holding.

Success for Hambledon wine

English sparking wine firm Hambledon Vineyard is seeking new avenues to expand the business following an award win at the Frontier Awards.
Tailored Spirits The Experimental Series range including Experiment 1 AXIS, Experiment 2 BUCK and Experiment 3 CLAW all stand against a grey background.

Whisky start-up unveils first bottled experimental series

Whisky bottling start-up firm The Tailored Spirits Co. has unveiled its first series of single malt whiskies in a bid to explore the experimental side of whisky.
A bottle of Altos Strawberry Margarita lies on its side on a wooden table with strawberries around the bottle. There is a bottle of Altos Tequila standing up to its left with a bottle of the Lime Margarita at the top of the image as well as a bottle of the Agave Tequila with lime segments, a barspoon and a measure.

Altos launches Strawberry Margarita ready-to-serve variant

Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.
Pack formats of Madrí Excepcional beer's on-pack promotion including a 15 pack format, 10 pack format and four pack format.

Madrí Excepcional launches its first on-pack promotion with All Points East

Molson Coors Beverage Company has kicked off its first on-pack promotion for its Madrí Excepcional brand with All Points East music festival.
A can of Buckingham Palace Ready to Drink Dry Gin & Tonic stands next to a balloon glass with the serve inside with lemon peel and ice. The pair sit on a wooden table with greenery in the background.

Buckingham Palace enters the RTD cocktail market with new Royal Collection Gin & Tonic...

The Royal Collection Trust, a department of the Royal Household, has introduced its new Buckingham Palace Gin & Tonic in a Tin as a new addition to its gin range.
Pack shots of the new slimline can format for Jack Daniel's & Coca-Cola range of RTDs.

Jack Daniel’s & Coca-Cola launches new slimline can format

Alcoholic RTD brand Jack Daniel's & Coca-Cola has unveiled a new 330ml slimline can across its entire range of flavours to build stand out on shelf.
HISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had success with Ginger Grouse, its RTD aimed at 25-40 year-olds.

Ginger set to fly?

WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Glayva

Glam Glayva

WHISKY liqueur Glayva has a new-look embossed bottle, desgined to highlight the flavours present in the drink. The label has been modernised and the closure...
McEwan’s Champion, ale,

Fresh look seeks shelf appeal

ONE of Scotland’s best selling bottled ales has a new look. According to IRI figures to October 2014, McEwan’s Champion is the second-best-selling bottled...

JW ode to joy

Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy. The whisky brand’s new campaign,...

PET extensions take the party outdoors

AS more people socialise outdoors during summer – with barbecues and garden parties at home and by attending outdoor concerts or having picnics on...
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