Bigger format for RTD
Global Brands has extended its Flare Cocktail offer by introducing 70cl bottles as well as a new flavour to the range
Vodka brands choose the rainbow
Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...
Getting off to a dry start
ALONG with taking down the decorations, cutting down on alcohol consumption is a post-Christmas tradition
Mexcellent to drink at home
While shoppers may be stepping out on the town less, they are willing to travel further with their beer choices, creating a great opportunity for world beer brands
Banking on the success of gin
Loch Lomond launch comes ashore .
Festive cheer from Eden Mill
New limited edition Candy Cane Mojito RTD joins distillery’s Christmas lineup
Saying it with flowers
Blossom Hill Rhubarb & Plum Spritz is the latest variant to join the brands sparkling wine portfolio
Continental drinking
Campo Viejo is the subject of a new campaign focusing on all things Spanish
Alcohol free gin arrives
Diageo has launched a new alcohol-free gin under its Gordon’s brand
A whisky mix
A new single malt whisky designed for mixing has been released by Glenmorangie distillery
Time to return to TV
Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand
Sustainable gin packs
Plymouth Gin has rolled out more environmentally friendly packaging, eliminating all single-use plastic and reducing the weight of the glass used by 15%.
Absolut mixes it up
Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
Beer sales are warming up
SCOTTISH consumers love an ice-cold beer on a warm summers day, but brew preferences have been evolving.
Small-batch Scotland
LOCAL gins are easier to find in Scotland than elsewhere in the UK, according to market research from data collection service Shepper.
Go big for Christmas says Brewdog
Alcohol sales increase over the Christmas period and it’s key retailers know which pack formats will drive sales over the season, says BrewDog.
