New marketing material for Estrella Galicia beer on a billboard with a slogan that states 'Don't Fall for Fake Brews'.

Estrella Galicia builds major Spanish branding investment

Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.

Style from the south

Southern Comfort has a new look inspired by the spirit of New Orleans. The 35% ABV spiced liqueur now comes in a taller, narrower bottle...

Have your cake and drink it

SCOTTISH drinks producer Buck & Birch has launched a new spirit offering consumers something sweet this winter. Rum & Cake comprises dark rum infused with...
Just the Tonic range

Giving drinks a head start

BURNS night is an occasion heavily set in tradition, including the food and drink that is consumed
low-alcohol-demand-grows

Low alcohol is sparkling

Demand for low and no alcohol alternatives continues to grow .
Plymouth Gin Gift Box

Christmas all wrapped up

With modern consumers increasingly in a hurry, having a ready-made Christmas gift is undeniably appealing.
Absolut Passion Fruit

A passion for flavour

Pernod Ricard has launched Absolut Passionfruit available in a 70cl format

Lighter way to enjoy Tennent’s

Tennent's has been rolling out a new low ABV beer in a bid to attract health conscious consumers

Easy supper

Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration
Lambrini RTD cans

Fizz on the go with Lambrini

LAMBRINI has entered the alcohol spritz category with the launch of a new range of RTDs.
New Blossom Hill range

New look for Blossom Hill

Design targets younger audiences
Peroni box with Amalfi experience promotion

Jetting off with a case of beer

Italian lager brand Peroni Nastro Azzurro is offering consumers the chance to win a luxury trip to the Amalfi coast.

Essences take flight in the UK

FRENCH vodka brand Grey Goose will enter the RTD category this summer, as part of a wider launch for its new Essences range.
Rock Rose Gin Summer Edition

A garden gin

Dunnet Bay Distillers has uncorked the latest seasonal variant in the Rock Rose Gin range.
a woman holds a bottle of VK alcopop in a neon yellow dress infront of a neon yellow background

Vibrant new VK packaging

RTD brand VK has a bold new look launched in time for the return of students to campuses across the country.

Coffee time at The Macallan

Two new single malts from The Macallan have taken inspiration from the world of coffee.