Estrella Galicia builds major Spanish branding investment
Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Ginger set to fly?
WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Glam Glayva
WHISKY liqueur Glayva has a new-look embossed bottle, desgined to highlight the flavours present in the drink.
The label has been modernised and the closure...
Fresh look seeks shelf appeal
ONE of Scotland’s best selling bottled ales has a new look. According to IRI figures to October 2014, McEwan’s Champion is the second-best-selling bottled...
JW ode to joy
Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy.
The whisky brand’s new campaign,...
PET extensions take the party outdoors
AS more people socialise outdoors during summer – with barbecues and garden parties at home and by attending outdoor concerts or having picnics on...
Long drinks in Olympics sales surge
HOT weather and the Olympics in Rio combined to boost demand for alcohol, according to researcher Nielsen.
Beer and cider were the big winners, with...
A festive tipple from Scotland’s larder
THE makers of a new liqueur are hoping they can tempt drinkers away from gin this Christmas with something a bit different.
A guilt free helping of chocolate
POPCORN snack brand Propercorn has added a little sweetener to its range in the shape of a new chocolate variant
Borders in high spirits
Borders Distillery has been quick to expand its portfolio with the launch of a new barley-to-bottle gin that aims to tap in to the spirit’s soaring popularity
A makeover for Shloer
Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
Dutch firm rides into UK market
MANCHESTER-based drinks importer Morgenrot has bolstered its low alcohol range with two new SKUs
Adventurous with some wine
New Zealand wine brand Mud House is the subject of a new marketing campaign in the UK
Alcohol free craft
Glasgow-based wholesaler JW Filshill has joined forces with British brewer Drynks Unlimited to launch the firm’s alcohol-free craft brews in Scotland
Alcohol-free Tanqueray
FANS of Tanqueray gin can now indulge in an alcohol-free tipple, following the launch of a new 0.0% ABV variant.
Alcohol-free gin on the go
Diageo is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%
