Bigger format for RTD
Global Brands has extended its Flare Cocktail offer by introducing 70cl bottles as well as a new flavour to the range
Express service – Vodka update
HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
Joining the craft
FORMER prime minister Gordon Brown bounced back on to the political scene recently.
But, if historians in the future debate his impact on the...
Will you have to tell shoppers to cut down?
Drinks retailers and others may be expected to contribute to decreasing alcohol consumption in Scotland if a Scottish Parliament committee’s recommendation is taken up.
The Local...
Create a buzz and think spirits
WITH the countdown for Christmas truly underway, convenience stores must decide which are the best drinks products to stock to make the most profits,...
Cashing in on Dad’s big day
DRINKS distributor Maxxium UK reckons this month’s Father’s Day provides an excellent sales opportunity for convenience retailers and the firm is urging store owners...
Vodka brands choose the rainbow
Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...
Getting off to a dry start
ALONG with taking down the decorations, cutting down on alcohol consumption is a post-Christmas tradition
Mexcellent to drink at home
While shoppers may be stepping out on the town less, they are willing to travel further with their beer choices, creating a great opportunity for world beer brands
Banking on the success of gin
Loch Lomond launch comes ashore .
Festive cheer from Eden Mill
New limited edition Candy Cane Mojito RTD joins distillery’s Christmas lineup
Saying it with flowers
Blossom Hill Rhubarb & Plum Spritz is the latest variant to join the brands sparkling wine portfolio
Continental drinking
Campo Viejo is the subject of a new campaign focusing on all things Spanish
Alcohol free gin arrives
Diageo has launched a new alcohol-free gin under its Gordon’s brand
A whisky mix
A new single malt whisky designed for mixing has been released by Glenmorangie distillery
Time to return to TV
Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand
