Cans ready for a hot summer
Gin brand Bombay Sapphire has launched two new ready to drink expressions.
Star beers feel the squeeze
Premium lagers once swept all before them but now standard-strength brews, ciders and ales are biting back
PREMIUM lager, once the fast growing darling of...
Darker future?
TAX changes have benefited beer sales in Britain in recent years and continuing pressures on pubs have seen sales move to the off-trade, says...
New flavours new look
Carlsberg plans major spending on its expanding cider brand
A year of growth has encouraged Carlsberg to spend £7m marketing its Somersby cider range.
Director of...
New look for new drinkers
Market leader rings the changes and seeks another million RTD fans
CELEBRATING its 20th birthday, WKD has taken on a new look to welcome a...
Wine winner will fly down under
AUSTRALIAN wine brand Jacob’s Creek is giving consumers the chance to win a trip to the 2017 Australian Tennis Open in a promotion running...
Reshaping the spirits category
RETAILERS are being encouraged to reconsider the way they merchandise Jagermeister through a new initiative launched to support the brand.
Jagermeister’s Give It A Shot...
Irish cider goes global
BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment firm Global
International praise for island drams
Scotch whisky has won big at an awards ceremony in Singapore.
Hey, big spender
Accolade Wines is investing £1 million in a multi-brand Christmas campaign.
Aberfeldy via Bordeaux
Shoppers seeking a single malt whisky for someone special this Christmas may want to turn their attention to Aberfeldy.
New look for Loch Lomond
Loch Lomond Whiskies has overhauled the packaging across its single-malt whisky portfolio
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
Fruit cider maker sees seltzer potential
Kopparberg has been gaining ground in the hard seltzers category, following its expansion into the category last summer
New gin fit for summer
RED Door Highland Gin is welcoming the summer months with the release of a limited edition gin
Putting the planet first
Brewdog has been broadcasting its sustainability credentials through a new television advertising campaign that highlights its carbon negative status.
