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New marketing material for Estrella Galicia beer on a billboard with a slogan that states 'Don't Fall for Fake Brews'.

Estrella Galicia builds major Spanish branding investment

Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Elaine McIntyre

A new life bears fruit for Cider Retailer of the Year

Our winner: Muirside Stores Elaine McIntyre and her husband Derek own Muirside Stores Ltd, trading as Spar, Tullibody – the Scottish Grocer Cider Retailer of...

Taking the long view

A new campaign has been launched to highlight ways to drink Jagermeister other than as a shot. The Root56, a long drink which sees the...

Developing traditions

WHISKY has been very important to the Scottish drinks scene and to Scottish retailing for many generations. But despite the fact that Scotch whisky...

Easy over summer ice

COCKTAILS feature in many summer garden parties and barbecues and retailers can take advantage of their popularity by suggesting recipes for summer cocktails and...

Style from the south

Southern Comfort has a new look inspired by the spirit of New Orleans. The 35% ABV spiced liqueur now comes in a taller, narrower bottle...

Have your cake and drink it

SCOTTISH drinks producer Buck & Birch has launched a new spirit offering consumers something sweet this winter. Rum & Cake comprises dark rum infused with...
Just the Tonic range

Giving drinks a head start

BURNS night is an occasion heavily set in tradition, including the food and drink that is consumed
low-alcohol-demand-grows

Low alcohol is sparkling

Demand for low and no alcohol alternatives continues to grow .
Plymouth Gin Gift Box

Christmas all wrapped up

With modern consumers increasingly in a hurry, having a ready-made Christmas gift is undeniably appealing.
Absolut Passion Fruit

A passion for flavour

Pernod Ricard has launched Absolut Passionfruit available in a 70cl format

Lighter way to enjoy Tennent’s

Tennent's has been rolling out a new low ABV beer in a bid to attract health conscious consumers

Easy supper

Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration
Lambrini RTD cans

Fizz on the go with Lambrini

LAMBRINI has entered the alcohol spritz category with the launch of a new range of RTDs.
New Blossom Hill range

New look for Blossom Hill

Design targets younger audiences
Peroni box with Amalfi experience promotion

Jetting off with a case of beer

Italian lager brand Peroni Nastro Azzurro is offering consumers the chance to win a luxury trip to the Amalfi coast.