Tapping into the hot trend of 2021
Drinks firms predict strong growth for RTDs as consumers seek out low calorie options
Pricing compliance
MUP is here but what does it mean for retailers? Licensing expert Audrey Junner looks at potential pitfalls for stores
Mini rosé should keep sales sweet
Wine brand Barefoot has launched its White Zinfandel rosé in a mini 187ml format .
Pink gin for the summer
Accolade Wines reckons its got just the thing for summer 2019 – Echo Falls Summer Berries Pink Gin .
Putting your all into ale
C-stores could do more with the category
Bringing the on trade home
CWF says value options a smart choice
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
A peachy new Beefeater SKU
Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant
WKD couples up with ITV
WKD is Love Island alcohol partner
Mental health on the agenda
ALCOHOL free spirit brand, Strykk, is supporting men’s mental health awareness with its Strykk up a conversation campaign.
Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
A spiced take on a classic
ASIAN spices take centre stage in the latest release from Halewood Artisinal Spirits gin brand Whitley Neill.
Mixing it up for the summer
Mixer brand Schweppes is back on the small screen, as part of a multi-million pound marketing brand for the campaign.
BrewDog barks up the right tree
Scottish craft beer brewer BrewDog plans to maintain a strong eco-friendly focus with aims to achieve net-zero production emissions by 2023.
Candy comeback for VK mixed pack
Student favourite ready-to-drink brand VK has brought back its Candy Cane flavour for this year’s party season.
Crafting solutions for sales
The year ahead has plenty of consumers concerned about their wallets. As such, there will be plenty looking to cut out or replace certain luxuries that might be too expensive to carry on.
