Master of its own destiny
MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.
The strapline,...
Absolut-ly ideal for hot weather
New flavour of RTD cans released
No plastic in sight
STOWFORD Press cider has been relaunched with new plastic-free packaging, tapping into consumer concerns about the environment.
Going global in the beer chiller
Adventurous beer shoppers are improving the fortunes of international imports, according to sales data provided by Global Brands.
Licensed to chill
HEINEKEN has launched a limited edition range of James Bond-branded packaging to mark the release of No Time To Die next month.
Multipack plastic in the bin
Heineken has launched new plastic-free multipack packaging across UK supermarkets.
Success for Wooha
Scottish independent brewer Wooha had been celebrating success for its Hop Pinata IPA, which scooped the bronze award at the Scottish Beer Awards 2020
New look for Blossom Hill
Design targets younger audiences
Putting the planet first
Brewdog has been broadcasting its sustainability credentials through a new television advertising campaign that highlights its carbon negative status.
New look for Dry January
Alcohol-free spirit brand Strykk has launched new packaging in time for ‘Dry January’.
A push for premium
MUCH has been made of premium and craft beer’s success, now a well-established subcategory in many Scottish convenience stores.
Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
A Passion for Cîroc
Leading super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.
Shining a light on the festivities
Crisp, dark nights at this time of year give Scotland a special atmosphere and Edinburgh Gin has brought back a winter warmer to help the festivities along.
A fiery addition
Swedish drinks firm Kopparberg aims to bring a younger generation to the ginger beer subcategory with its latest launch.
Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
