The call to adventure
CHIP firm McCain is using its latest on-pack promotion to help families enjoy activities together.
Convenience on the menu
THE importance of convenience to the big night in cannot be understated, according to Symingtons
Guinness gets crafty
RESPONDING to the ongoing demand for craft beers, Guinness has added two new products to its portfolio.
Star turn for beer brand
CATALAN lager brand Estrella Damm has launched its 2018 marketing campaign by bringing a bit of Game of Thrones magic to the shores of the Mediterranean.
The big night of indulgence
THE big night in, for many, is an evening to indulge. That is the view of the Glen’s brand owner Loch Lomond Group.
The bottle of nations
Limited edition bottles will carry the colours of six sides playing in this summer’s festival of football
Marked for sales
With consumers increasingly looking for value PMPs are found in more aisles.
Catching the eye for value
PMPs save time for retailers
Making a mark on the shelf
WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock through more quickly.
Priced for convenience
OATCAKE brand Nairn’s has introduced price-marked packs specially for c-stores.
Ready for the fridge
LAGERS from Belgium and America have been brought to the UK off-trade by C&C Group in fridge packs.
Sweet and salty
ICE cream brand Ben & Jerry’s has added a new flavour to its Topped range - Topped Pretzel Palooza.
An opportunity worth savouring
Sharing packs, cross-category promotion and NPD make for a solid evening snacking range.
Chilled shines in convenience
DO not overlook the chiller when building your big night in range - that’s the message from Rustlers brand owner Kepak
Exotic tastes
CONSUMERS buying snacks for a big night in look for quality of flavour, that’s the view of Jon Wood, commercial director at Seabrook Crisps.
Snackers seek healthy options
BIG name restaurant closures present a big night in opportunity for retailers as people are opting to spend more time at home with friends and family instead of going out.
