The call to adventure


CHIP firm McCain is using its latest on-pack promotion to help families enjoy activities together.

The promotion is offering  2-for-1 tickets at theme parks, adventure parks and other leisure sites throughout the country.

As well as days at Thorpe Park and Legoland, activities on offer include treetop adventures, go-karting, Segway tours, scuba diving and trampolining.

Marketing director, Mark Hodge said the promotion aims to encourage families to participate in activities that they might not normally consider at the weekend and added: “We’re hugely excited to launch the Dare to Do It promotion. As a brand, we know families and know how expensive it can often be to entertain a family at the weekend.

“That’s why we wanted to partner with a number of the UK’s leading activity partners and adventure organisations, and offer families the chance to try something new.”