Get clever with wine
VALUE for money is still at the heart of customer decision making when shopping the wine category, Amy Giacobbi, marketing manager at CWF has suggested.
Ale renaissance set to continue
ALE has been enjoying some enviable sales growth according to figures from McEwan’s parent firm Marston’s, making the category valuable to a big night in offer.
Moderate shoppers want treats
EVERYTHING in moderation is a trend in growth, but consumers concentrating on health still want to treat themselves when shopping the wine category.
Twisted biscuits
BURTON’S Biscuit Company has released a new Lemon Twist limited Jammie Dodgers flavour.
One in a hundred flavour in new ice cream
SCOTTISH ice cream brand Mackie’s has launched a limited edition Mango & Passionfruit variety.
Share packs in the house
Sharing occasions on the rise as the big night in train continues to pick up steam.
The pioneering Walkers boss
WALKERS has been on the go for 70 years, but the brand didn’t make headway in Scotland until 1994 when then head of trade development Ross Kerr introduced Scottish retailers to the brand.
Expand to take back market share
CONVENIENCE retailers could be enjoying a larger slice of the big night in pie according to Unilever’s Partners for Growth (PfG) programme.
Crisp brand’s big birthday
Walkers celebrates turning 70
Free macaroon
GLUTEN-free cake and snack brand Mrs Crimble’s has launched the Big Choc Macaroon Bar into c-stores for coeliac sufferers and those avoiding gluten. The 60g bar has an RRP of 99p.
Pizza prize on pack
CRISP brand Golden Wonder has teamed up with Pizza Hut for its latest on-pack promotion
Secret of the scents
FABRIC conditioner Lenor has extended its portfolio with the launch of its new Parfum des Secrets collection.
Cooking up interest online
PICKLE brand Branston has launched a campaign to encourage consumers to use its product as more than just a sandwich filler
Feisty diet with Willoughby
BRAND ambassador Holly Willoughby has launched two new Diet Coke flavours, Exotic Mango and Feisty Cherry.
New string ad
KIDS cheese snack brand Cheestrings has launched a new £1.5m campaign
New dog pack
DOG food brand Butcher’s Pet Care has given its packaging a makeover to better reflect its farm to bowl ethos
