ICE cream brand Ben & Jerry’s has added a new flavour to its Topped range – Topped Pretzel Palooza.
The new flavour combines sweet with salt, encasing savoury pretzels in chocolate, packed in with vanilla malt ice cream and tied together with a chocolate hazelnut swirl.
Support for the new flavour comes in the shape of a £3.5m marketing campaign spanning digital, PR and outdoor advertising spots.
Christina Dunn, Ben & Jerry’s country business leader said: “We’ve listened to fans and taken into account the rising trend for sweet and savoury taste combinations to give people an exciting new flavour to dig their spoons into.”
