Big signings for CCEP
Coca-Cola European Partners has made some big signings to supports its ‘Make Your Home The Home End’ campaign
Super bowl challenges
WHAT’S on the typical c-store’s breakfast cereal shelves? Chances are you’ll see a number of the big brand cereals, perhaps in price-marked packs. But...
Mini launch for Magnum plant based
Unilever’s latest Magnum launch is tailor made for vegans and those looking to cut down on dairy consumption.
Target millennium generation
FLYING lessons, film premieres and swimming with dolphins are just some of the once-in-a-lifetime prizes on offer from Capri-Sun.
The six-month promo, called Squeeze...
Developing a healthier culture
BREAKFAST is commonly cited as the most important meal of the day and in recent years, as people have begun to live healthier lifestyles,...
Egg app updated
British Lion eggs launches revamped egg recipe app
BRITISH Lion eggs has launched a new version of its Egg Recipes app giving consumers access to...
Race to the finish line
Consumers can win a track experience with The Stig as part of a new promotion from Burton’s Biscuits
Tapping the spirit of the top-up
SPIRITS giant First Drinks has a new initiative, How Convenient, to help c-stores maximise their sales of spirits. The company, which owns William...
Oatcakes grow healthy share
WALKERS Shortbread has relaunched its oatcakes range with new recipes and a packaging makeover.
A company spokesperson said: “With newly improved recipes the five-strong range...
Sour Patch Kids Heads & Bodies
SOUR Patch Kids Heads & Bodies is Maynard’s contribution to the Halloween season. The orange and blackcurrant pieces have the same sour-then-sweet taste as...
A natural alternative
THE humanisation of pets and their food is a developing trend, says Pets Choice chief executive Tony Raeburn.
And that’s one reason the firm has...
Pampers starts new health push
BRANDS giant P&G is running its ninth Pampers and Unicef 1 pack = 1 vaccine campaign, supported by Pampers ambassador, Spice Girl Emma Bunton.
Under...
Eco efforts are bearing fruit for Accolade Wines
Australian wine supplier Accolade Wines has been on a sustainability journey for some time now and isn’t showing signs of slowing down with the launch of it's carbon-neutral wine brand.
Biscuit help from UB
UNITED Biscuits (UB) is out to boost sales in the convenience channel with a new field sales team and trade-only website.
The website, www.betterbiscuits.com, is...
Marching into the category
Trek bars target the lunchtime occasion
All that glitters is gold with new J20
Britvic is set to relaunch its J2O Glitterberry, a grape, cherry and winter spice flavoured drink that is fused with edible gold glitter
