All that glitters is gold with new J20

CHRISTMAS often comes with glitter and sparkles, but not usually in a drinkable form.

Britvic is set to change that with the relaunch of its J2O Glitterberry, a grape, cherry and winter spice flavoured drink that is fused with edible gold glitter.

The limited-edition drink proved highly popular last year, becoming the third best-selling SKU in the adult soft drinks category over the festive period, according to Britvic.

This year Glitterberry has been launched earlier than ever before, with Britvic hoping that it will sell well over Bonfire Night and Halloween in addition to Christmas.

Mojo, the alpaca brand ambassador for J20, will feature in a new a ten second Glitterberry advert that will feature on TV nationwide, as well as a variety of in-store initiatives designed to encourage shoppers to ‘Find their Mojo’.

Trystan Farnworth, commercial director, convenience and impulse at Britvic, said: “We are excited to be on track for another fantastic festive season, especially with £2 in every £5 spent on J2O within adult soft drinks.”