Mini launch for Magnum plant based

Magnum vegan mini classic almond

UNILEVER’s latest Magnum launch is tailor made for vegans and those looking to cut down on dairy consumption.

Magnum Vegan Minis is the first plant-based Magnum ice cream to launch in the brand’s miniature format.

The new range comprises two flavours – Classic and Almond.

Both flavours can be found in a six-pack multipack format in Sainsbury’s, Tesco, Ocado and Waitrose priced at £4.29 RRP.

A spokesperson for Unilever said: “Retailers can now benefit from the growing mini ice cream market whilst tapping into the demand for vegan and flexitarian options, with a format which is perfect for driving trial.”

The extension of the Magnum Vegan portfolio is the latest in a line of activities under Unilever’s global Future Foods programme.

Future Foods was launched with two key objectives: to help consumers transition towards healthier diets, and to help reduce the environmental impact of the global food chain.

As part of the programme, Unilever has committed to achieving annual global sales of €1 billion from plant-based meat and dairy alternatives.