Beefeater goes purple
Pernod Ricard has added some more colour to the Beefeater gin range with the roll out of Beefeater Blackberry
Big prizes to be found
Budweiser has been offering shoppers the chance to win £250 or tickets to a Bud Light sponsored event through its ‘The Golden Can’ campaign
Passion for cocktails
Global Brands is getting all fired up over cocktails, with the extension of its Flare RTD brand
Euro win for coke
Coca-Cola will be the official non-alcoholic beverage sponsor for the UEFA Euro 2020 finals next summer
Joining forces for Halloween
Haribo has launched a new seasonal pack that brings two major brands together for the confectionery-led celebration
Cadbury is speechless for Age UK
Mondelez has launched a new campaign in support of Age UK
Are you baking this Christmas
Bakery supplier Aryzta Food Solutions has gotten into the festive spirit with the launch of its Christmas 2019 range
Fetching new look for chilled brand
Strathmore Foods has given its McIntosh of Strathmore range a packaging overhaul
Taste of Japan on television
This year is all about Japan for probiotic drink brand Yakult
Smooth shakes
Frozen self-serve milkshake brand F’Real has expanded its UK offer with the launch of F’Real Smoothie
Beefing up with brand new jerky
Peperami has launched two new ‘Tender Jerky’ products
Big spend
KP Snacks has invested £1m in a marketing campaign for Hula Hoops Flavarings .
Busy lifestyles support snacks
Brands ready to make the most of on-the-go demand
Protein does heavy lifting
Snacks with added protein are booming in the UK according to Fulfil Nutrition.
NPD coming soon
Nature's Finest is hoping to tap into increasing demand for healthier snack options, teasing a programme of NPD to come later this year.
Biscuits on the move
Coffee biscuit brand Lotus Biscoff has launched a new on-the-go pack format.