THE PG Tips range is now entirely plant based, complete with biodegradable tea bags and wrapless boxes across its portfolio.
Fiachra Moloney, general manager for tea at Unilever UK & Ireland, said that the firm recognised it had a responsibility to “lead the way” on sustainability.
She said: “There’s a clear demand for a cuppa that not only tastes good but does good for the planet.
“The transition to a fully plant-based range will help retailers meet demand and help to grow the category.
“We’ve also made it even easier for customers to make greener choices, with clear messaging of the biodegradable tea bags on the front and back of the box.”