Minion support
Brioche Pasquier has recruited the Minions to help drive sales of its Brioche Rolls and Brioche Rolls with Chocolate Chips.
Cool filter for Imperial brands
Imperial Tobacco has launched two new crush variants aimed at existing adult smokers who smoked crushballs before the menthol ban came into force.
Festive treats for four legs
Mars Petcare is all set to help the nation’s four-legged friends have a merry Christmas.
Kids packs from Graham’s
Scottish dairy brand Graham’s has entered the children’s market for the first time.
Free from rice pots
Naked has launched a pair of gluten free and dairy free ricepots.
An energetic football rivalry
Carabao injected some energy into the Edinburgh derby late last month by agreeing sponsorship deals with Heart of Midlothian FC and Hibernian FC.
A pie made from peas
Pork Farms has gone vegetarian for its latest NPD launch.
Bessie back on telly
Aunt Bessie’s is back on TV screens as part of a £3.1 million marketing investment in the brand.
Playful promotion
Oreo is the focus of a new digital campaign aimed at celebrating the ways consumers have connected with each other during lockdown.
Transitioning to pouch
Sterling Rolling Tobacco 3-in-1 Box is making the transition to a new pouch format.
Pack refresh for breakfast
Weetabix On The Go has a new look thanks to a bottle redesign for the breakfast brand.
Great flavours at a low price
Tayto talks 2020 snack category trends
Festive pack rolling out
WALKERS is set to offer consumers something different this festive season with the launch of a limited edition sausage roll flavour.
Christmas all about sharing
Larger formats on course for a strong winter
Exclusive to convenience
Burton's Biscuit Company has expanded its Maryland range with the launch of a new PMP exclusive to the convenience channel.
Value is critical to consumers
PMPs thrive in times of uncertainty
