Raising spirits

Malibu summer campaign

PERNOD Ricard is inviting consumers to keep the summer alive all year round, through the latest campaign for Malibu.

The new campaign for the coconut rum brand features the tagline ‘Do Whatever Tastes Good’. It will see Malibu appearing across social media channels, outdoor advertising sites and on video-on-demand services.

A new TV advert produced for the campaign takes consumers to the world of Malibu on ‘Coco’ the coconut horse, where they find themselves in an eternal summer, complete with Malibu cocktails and pineapple-topped pizzas.

Marnie Corrigan, brand director at Pernod Ricard UK, said the campaign invites consumers to “embrace their guilty pleasures” and “enjoy drinking their favourite Malibu cocktail or drink.”