Fast porridge

Ambrosia ready to eat porridge

DESSERT brand Ambrosia has unveiled NPD aimed squarely at time-pressed consumers seeking breakfast on the go.

The Ambrosia Porridge Pots range comprises three flavours in a ready-to-eat pot format.

Available in Original, Golden Syrup and Raspberry flavours, the pots have an RRP of £1 per pot. Premier Foods, the firm behind Ambrosia, said the new pots can be enjoyed cold or hot without adding hot water.

Support for the launch comes in the shape of an in-store and online campaign including POS materials and digital advertising.

Daniel Jalalpour, brand director for desserts at Premier Foods, said: “Ambrosia ready-to-eat porridge pots will give consumers the true convenience that the category is missing today, with a ready to eat proposition a convenient choice.”