Finsbury bakes up its licensed offer

Baked goods firm rolls out fresh range of licensed goodies

Finsbury Food Group is out to turn the bakery section Upside Down as its reveals its partnership with the Netflix show Stranger Things with its new licensed cake.

BAKED good firms Finsbury Food Group is out to turn the bakery section Upside Down with its latest partnership with Netflix favourite Stranger Things.

The new celebration cake has rolled into Tesco stores at an RRP of £13 ahead of the hit show’s fifth and final season, which will roll on to Netflix in summer 2025.

Retailers can drive sales from on-trend shows with Finsbury’s cake range.

Taking inspiration from the fourth season’s booming clock, the cake features a clockface of roman numerals with an icing design including the main characters from the show at the centre.

Andrew Scott, brand manager for character cakes at Finsbury Food Group, said: “In terms of trending shows, it doesn’t come much bigger than Stranger Things, which has taken the world by storm in the past few years.

“We’re sure fans will be getting ready for the fifth season, with this new delicious cake from Finsbury.”

The firm has also rolled out a refresh to its Disney Princess Celebration Cake and Spongebob Celebration Cake, the latter of which comes ahead of the release of the franchise’s new film this year.

The newly updated Disney Princess Cake features consumer-favourite characters including Sleeping Beauty, Rapunzel, Ariel and Moana ensuring that everyone’s favourite character is included. The celebration cake is available in Asda, Morrisons, Nevilles and Tesco stores now, also for an RRP of £13.

Whether for a hit of nostalgia or a decadent cake treat, Finsbury Food Group has consumers covered.

Coming ahead of the next cinematic adventure to Bikini Bottom, the updated Spongebob Celebration cake features a cake sponge layered with jam and frosting with soft icing and edible decorations in the shape of the eponymous character’s face.

Listed in Tesco stores now, this celebration cake also has an RRP of £13.

Finally, Finsbury has updated its Galaxy Chocolate & Caramel 5.5 inch cake, with pockets of gooey caramel through the chocolate sponge along with chocolate frosting and chocolate buttons on top as well as a caramel drizzle.

Chloe Scott, brand manager for Mars products at Finsbury Food Group, said: “Just like Galaxy chocolates, our Galaxy cake range provides customers with an affordable, but luxurious sweet treat.

“The Chocolate Caramel Cake is one of our tastiest Galaxy Cakes yet, with the delicious caramel sauce injected in the middle, which is sure to be a hit with fans of Galaxy Caramel.”