Slice of life
PREMIER Foods has recreated two traditional desserts as limited-edition cakes: Mr Kipling’s Treacle and Custard slices and Jam and Custard slices. Brand director Michelle...
Look lively
LIVENING up everyday meals is the theme of Sharwood’s new advertising campaign, with seperate commercials for its Chinese, Indian and Wrap Kits ranges. They...
Sport support
RUGBY heroes Richie Gray, Chris Robshow and Leigh Halfpenny are fronting a campaign for Lucozade Sport during the RBS 6 Nations championship.
Poster ads and...
Grape deal
FOLLOWING what the brand owner says was the success of 2012’s price-marked packs, Shloer’s Red Grape and White Grape drinks are coming out in...
Pickle mix
TO mark the 20th anniversary of Geeta’s Foods’ Premium Mango Chutney, the company’s top-selling pickle has been repackaged. Part of a new look across...
Price packs a dairy punch
ON 14 March, one retailer will take the Bread & Milk Retailer of the Year award at the Scottish Grocer Awards 2013.
To find...
A culture of healthy pots
HEALTH has become more of a concern for consumers over the last few years and is now an important factor for consumers when they’re...
Directing the traffic
THE cheese fixture often contains many different brands, pack styles and sizes.
That can confuse the consumer, causing them to revert to “the usual”, which...
Lightening up yogurt
THE chilled yogurt & pot desserts category (CYPD) generates £2.2m a year and has grown 2% in the last 12 months, says Müller Dairy,...
Add value to keep them coming back
SHOPPERS tend to stock up on milk as part of their regular supermarket shop, which cuts down on the need to buy it as...
Spreading the word on a good butter range
IRISH folk legend The Butterman is back, thanks to Adams Foods and its Kerrygold brand. The TV ad, introduced last year...
Cheese stays healthy and strong
THE cheese market is in good health, according to Stephen Gregory, head of category management at Bel UK. But PMPs, depth of range, cross-merchandising...
Snacking rules the big night in
Posh snackers ‘buy British’, Top 26 lines take half of all sales
THE recession-driven trend towards entertaining and socialising at home is still great...
Share deal
CADBURY is attributing the growth in sales of sharing bags to the trend for spending more family time at home. Worth £367m, the sector...
Hot stuff
SPICY flavours are proving popular in the hot snacks market which, thanks to the return of the lunchbox meal and the rise in numbers...
Value offer that’s out of this world
Downloads drive demand, New format for Space Raiders
KP Snacks, the second-biggest bagged snack manufacturer in the UK, has packaged its beef-flavoured Space Raiders in...
