MADIC UK partners with National Lottery

Offer National Lottery services straight from the till

MADIC UK has teamed up with National Lottery operator Allwyn Entertainment to roll integrate the National Lottery into its next generation EPOS tech.

TECHNOLOGY firm MADIC UK has teamed up with Allwyn Entertainment to offer National Lottery services via its EPOS solution.

The two companies are jointly launching a prototype of the National Lottery-integrated EPOS tech at the National Convenience and Forecourt Show 2024 with a first-time display during the show.

Allwyn said this latest move demonstrates the firm’s support for retailers and continued investment into the channel with the in-store tech opening up future possibilities to make The National Lottery available at any EPOS or self-checkout till.

Increasing sales opportunities for retailers as well as improving ease of use, the EPOS will allow printing for Lotto, Set For Life, EuroMillions, Thunderball or Hot Picks tickets directly from the till rather than via the standalone National Lottery Terminal.

The tech will also allow for consumers to make National Lottery draw-based games available in forecourt environments as well, offering shoppers the chance to play whilst on the go.

MADIC said the new tech will complement existing National Lottery terminals by offering consumers more convenient ways to take part in the game.

Alex Green, director of channel operations at Allwyn Entertainment, said: “We’re delighted to be partnering with MADIC UK as we continue to invest in the retail channel and in in-store technology for the future.

“Offering innovative, alternative ways to buy National Lottery draw games makes them available to more players, whether new or existing, and this helps with our primary aim of raising more money for National Lottery-funded projects – with more people playing a little.”

Emma Baillie, solutions management director at MADIC UK, said: “An integration with The National Lottery and evoPOS has been on our customers’ wish list since we launched the product.

“Being able to work with Allwyn to offer this solution to all our customers in the future is a huge milestone in our product’s evolution.”