Swizzels’ first Squashies Celebration Cake heads to Tesco stores
Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
ScotGov backtracks on HFSS meal deal ban
The Scottish Government has backtracked on its controversial plan to ban meal deals in its proposals for restrictions on the promotion of food and...
McVitie’s unveils new Pink Digestives Raspberry & Cream flavour
Global snacking firm pladis has added a new berry variant to the McVitie's Digestives range with the new Pink Digestive Raspberry & Cream flavour.
June Gin introduces a tropical touch with new Mango & Passionfruit spirit
Premium spirits firm Paragon Brands has launched its new June by G'Vine Mango & Passionfruit gin to bring a tropical touch to summer.
English rugby stars front new Rémy Martin VSOP campaign to bring shoppers to the...
Cognac brand Rémy Martin VSOP has teamed up with 'The Good, The Bad and The Rugby' podcast stars to introduce its range to a wider consumer base.
New York Bakery enters new categories with Sub Rolls and Cookies
New York Bakery has entered into two new categories for the first time with the launch of a new range of Sub Rolls and Soft-Baked Cookies options.
Finsbury Food Group unveils new Nadiya Hussain cake range
Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
Tia Maria and Sophie Ellis-Bextor are set to Shake up the Taste
Coffee liqueur brand Tia Maria has launched a new partnership with pop star Sophie Ellis-Bextor as part of its new 'Shake Up The Taste' campaign.
Kingfisher Drinks struts out with the new Peacock Passion Fruit & Guava cider
Premium world beer, cider and spirits firm Kingfisher Drinks has announced a new flavour for its Peacock Cider brand with the new Passion Fruit & Guava drink.
Rollover expands on its hot food to go range with five new products
Food-to-go brand Rollover is set to capitalise on the booming market across convenience with the rollout of five new products to its range.
New York Bakery launches biggest marketing campaign in five years
Bagel brand New York Bakery has launched its biggest marketing campaign since 2020 complete with a revamped brand appearance.
Hive Mind switches mead for new Honeyade soft drinks
Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.
Jaffa Cakes unveils new Hot Honey flavour
Global snacking firm pladis has unveiled its latest flavour development for its McVitie's Jaffa Cakes brand with the new Hot Honey variant.
Hawaiian Tropic launches two new sun care essentials
Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
Tennent’s launches Light brand in 440ml multipack format
The Light version will now be available in 4x440ml can packs and a 10x440ml pack.
Tennent’s Light brand, which is 3.4% ABV and gluten-free, is...
Tango on-pack promotion offers up to £10k cash prize
Soft drinks brand Tango has kicked off a bold new on-pack promotion offering consumers the chance bag up to £10,000 in cash.