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A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
Coscutter-Kelty-cropped-horiz-FTG-sandwiches-chilled-area

ScotGov backtracks on HFSS meal deal ban

The Scottish Government has backtracked on its controversial plan to ban meal deals in its proposals for restrictions on the promotion of food and...
Pack shots of McVitie's Digestives Pink Raspberry & Cream Limited Edition.

McVitie’s unveils new Pink Digestives Raspberry & Cream flavour

Global snacking firm pladis has added a new berry variant to the McVitie's Digestives range with the new Pink Digestive Raspberry & Cream flavour.
A bottle of June Gin Mango & Passionfruit stands next to a balloon glass with a gin & tonic serve inside it.

June Gin introduces a tropical touch with new Mango & Passionfruit spirit

Premium spirits firm Paragon Brands has launched its new June by G'Vine Mango & Passionfruit gin to bring a tropical touch to summer.
English rugby players James Haskell, Mike Tindall and broadcaster Alex Payne stand in a distillery holding glasses as Haskell holds a bottle of Rémy Martin VSOP as part of a campaign for the brand.

English rugby stars front new Rémy Martin VSOP campaign to bring shoppers to the...

Cognac brand Rémy Martin VSOP has teamed up with 'The Good, The Bad and The Rugby' podcast stars to introduce its range to a wider consumer base.
Pack shots of New York Bakery Co Original Sub Rolls, Roasted Onion Sub Rolls, Chocolate Chip Soft Baked Cookies and Salted Caramel & Pecan Soft Baked Cookies.

New York Bakery enters new categories with Sub Rolls and Cookies

New York Bakery has entered into two new categories for the first time with the launch of a new range of Sub Rolls and Soft-Baked Cookies options.
A party scene with people holding plates of cakes from the Nadiya Hussain Finsbury Food Group collection.

Finsbury Food Group unveils new Nadiya Hussain cake range

Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
Pop star Sophie Ellis-Bextor sits at a table with an Espresso Martini in hand with a bottle of Tia Maria Cold Brew next to the cocktail serve.

Tia Maria and Sophie Ellis-Bextor are set to Shake up the Taste

Coffee liqueur brand Tia Maria has launched a new partnership with pop star Sophie Ellis-Bextor as part of its new 'Shake Up The Taste' campaign.
Pack shots of Peacock Cider Passion Fruit & Guava.

Kingfisher Drinks struts out with the new Peacock Passion Fruit & Guava cider

Premium world beer, cider and spirits firm Kingfisher Drinks has announced a new flavour for its Peacock Cider brand with the new Passion Fruit & Guava drink.
Promotional image for Rollover's range of products new for 2025 including the Bacon & Sausage Baguette, Sausage, Egg & Cheese Muffin and Boneless Chicken Wings.

Rollover expands on its hot food to go range with five new products

Food-to-go brand Rollover is set to capitalise on the booming market across convenience with the rollout of five new products to its range.
A woman sits on a bench in New York eating a bagel, there is a packet of New York Bakery Company The Original Bagels next to her and the Statue of Liberty is is the background.

New York Bakery launches biggest marketing campaign in five years

Bagel brand New York Bakery has launched its biggest marketing campaign since 2020 complete with a revamped brand appearance.
Cans of Hive Mind Honeyade drinks stand on top of a log with some greenery in the background.

Hive Mind switches mead for new Honeyade soft drinks

Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.
Pack shots of Jaffa Cakes Hot Honey.

Jaffa Cakes unveils new Hot Honey flavour

Global snacking firm pladis has unveiled its latest flavour development for its McVitie's Jaffa Cakes brand with the new Hot Honey variant.
Pack shots of Hawaiian Tropic Glowing Protection 50SPF Face Cream and Hawaiian Tropic Hydrating After Sun bottles.

Hawaiian Tropic launches two new sun care essentials

Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
Tennent's Light multipack

Tennent’s launches Light brand in 440ml multipack format

The Light version will now be available in 4x440ml can packs and a 10x440ml pack. Tennent’s Light brand, which is 3.4% ABV and gluten-free, is...
Promotion for Tango on-pack giveaway offering prizes from £1 to £10,000.

Tango on-pack promotion offers up to £10k cash prize

Soft drinks brand Tango has kicked off a bold new on-pack promotion offering consumers the chance bag up to £10,000 in cash.