McVitie’s kicks off Great Biscuit Break

Consumers and retailers can win from range of prizes

Advert for the McVitie's The Great Biscuit Break Bonanza with £1million of prizes to be won with a Buy,Scan, Win promotion. Packs of McVitie's biscuits sit to the side of the ad.
Global snacking firm Pladis has kicked off a new promotion for the McVitie’s biscuit range with prizes up for grabs for both retailers and consumers.

GLOBAL snacking firm Pladis has kicked off a new competition for the McVitie’s brand which will see both retailers and consumers pick up on a range of prizes.

Running from 15 April for six weeks, the new competition will roll out across 16 of the firm’s McVitie’s biscuits brands with a ‘Buy Scan win’ on-pack mechanic.

Dubbed the ‘Great Biscuit Break Bonanza’ top prizes include cash giveaways, beach breaks and staycations while the mid-tier prizes will offer spa breaks and free food deliveries.

There are also thousands of money-off coupons to be won as well so winning shoppers can sit down and enjoy their favourite from the McVitie’s biscuit range with a cup of tea.

As part of this year’s campaign, retailers will also have the chance to get their hands on thousands of cash prizes every time they purchase three cases of participating McVitie’s products.

The campaign will also be promoted across radio, paid and organic social media ads as well as shopper marketing to help keep the promo at the front of shoppers’ minds.

James King, marketing director for McVitie’s at Pladis UK, said: “After the success of our Bring Back the Biscuit Break campaign last year – which helped us to double sales growth during the campaign – we wanted to remind the nation that taking a well-deserved break should be part of everyone’s daily routine.

“Our mission is to encourage as many people as possible to take a breather, and we’re doing this by offering a huge mix of different break-related prizes.

“From biscuit breaks to holidays abroad, we’re confident that the prizes up for grabs will grab the attention of biscuit lovers everywhere.

“McVitie’s is going from strength to strength, with value sales currently growing 14%, so we’re confident that the launch of The Great Biscuit Break Bonanza will fuel the nation’s appetite for our biscuits even further.”