Tag: RTD
Pergola introduces a new tequila can
Pergola Drinks is out to add a premium touch to the canned cocktail market with its Tequila & Tonic cans, which the firm claims is a market first flavour.
Gould cans Served in Tesco
Ellie Goulding's award-winning RTD cocktail brand Served is now available in Booker depots and Tesco stores across the UK.
Four Loko takes novel approach
Red Star Brands reckons it can hold on to Generation Z consumers by offering a novel variety of flavours for its Four Loko RTD.
Iced coffee’s a hot proposition
Summertime should bring with it some sunshine and the chance to get back outdoors after a grey winter. And with the summer sun, consumers will be keen to pick up some favourite drinks or perhaps try out new choices across a variety of categories.
Raising the bar for Christmas
Popularity for at-home cocktails isn’t dying down any time soon for consumers.
Dark fruit flavour joins RTD range
ALREADY a hit in the cider category, dark fruit flavour has found its way into the RTD market through the latest launch from WKD.
Having a WKD summer
RTD brand targets young adults with nationwide campaign
READY to drink stalwart WKD has been engaging in an interactive summer campaign with the goal of...
Southern Comfort hits the road
General election campaign takes RTD to the masses
SOUTHERN Comfort is on the general election campaign trail, inviting the public to join the brand’s “Canpaign”,...
First Christmas for reworked RTD
THE impulse sector had “a cracking Christmas” last year with beer, wine and spirit sales value up by 3.3% on the previous Christmas, generating...
Spirits of the night – Drinks analysis
In the early days of the current big night in trend beers were seen as especially important, particularly for sports audiences. But wines, spirits...
Take-home drinks sales still falling
DRINKERS are consuming less at home as well as on nights out according to the Wine and Spirit Trade Association’s latest market report. Off-trade...
Drinking over lemons – Alcoholic beverages
BEER has come under considerable pressure from other long drinks in recent years, including cider and new styles of flavoured alcoholic beverages, premixes and...
Ginger set to fly?
WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Appy hour for RTD cocktails
A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter.
Social media-savvy...
