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Friday, May 27, 2022
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Tag: Pepsico

Moving into a big league

The big night in could have a different flavour for football fans next season as PepsiCo uses a new tie-in with the UEFA Champions League...

Walkers on a march

New lines introduced across the value, impulse and savoury biscuit categories WALKERS has started 2015 with launches in value, impulse and savoury biscuits. In its value...
Do us a Flavour winner Pulled Pork is now in the Walkers range. KP’s Big Share Size bags are new for Christmas 2014.

Pulling power

IT has been another busy year for some of the UK’s biggest names in snacks – and it’s not over yet. Through 2014, the brand...

Walkers counts in its web-savvy retailers

PEPSICO has launched a website for its Walkers trade customers, to help them make the most of their crisps, snacks and nuts fixture. Fronted by...
Tropicana

Juice is a morning star

CHILLED juice is going all out to grab a slug of the morning market, with a year-long campaign promoting its single-serve products as an...
This issue: Matt Goddard, head of impulse field sales at Pepsico

Act on impulse – Matt Goddard interview

Britain’s sales and marketing professionals explain how they see the convenience scene This issue: Matt Goddard, head of impulse field sales at Pepsico Matt Goddard joined...
BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with Dynamo hanging off the side of a bus.

Max gets magic – Dynamo promotes Pepsi

BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with...
CONVENIENCE stores and other impulse outlets are set to play a major role in brand giant Pepsico’s marketing plans in the coming year.

Pepsico plans impulse drive

CONVENIENCE stores and other impulse outlets are set to play a major role in brand giant Pepsico’s marketing plans in the coming year. The company’s...

Healthier options drive sales

VIMTO is returning to TV screens this summer, supported by increased social media and digital activity. Its key lines for c-stores are the 500ml...
Pepsico recently introduced Trop50, developed from its Tropicana brand. Vimto Soft Drinks says its Weight Watchers 500ml bottle is ideal for consumers looking for a healthy drink to go.

Drinking in the benefits – Low sugar and diet drinks

IN tough economic times, consumers may become less concerned about healthy products, but lines whose sales remain resilient, those which consumers still choose to...

Oxfam targets food giants

INTERNATIONAL development charity Oxfam has examined the ethical performance of some of the world’s leading food brand-owning companies and found them lacking. As part of...

Flash player

BRITVIC and PepsiCo has introduced a new pack flash across its 600ml bottle range. Pepsi Max, Diet Pepsi, 7UP Free and Tango will all...

Squeezed sector shows its bottle

While many soft drinks categories have done well in the recession – as consumers looked for affordable treats and entertaining moved to the home...