PEPSICO has expanded its Quaker on-the-go offer with the launch of a new PMP format for the brand’s Porridge to Go range.
The new Quaker 75p, 55g PMP porridge bars are available in two flavours; Golden Syrup, and Strawberry, Raspberry and Cranberry.
Danielle Mendham, senior brand manager for Quaker said that over the last year, the brand found shoppers have become even more price-conscious in the impulse channel. with shoppers increasingly looking for products that offer value for money.
Mendham reported that the total Quaker RRP PMP range had grown by almost 17%, “so it’s fair to say that we can expect demand to continue into the new year,” she said.
Consumer attitudes towards breakfast have changed more generally, according to Mendham, who suggested that stocking convenient formats will be the key to breakfast success in the years to come.
“We’ve seen shopper sentiment towards breakfast change substantially, with more consumers increasingly looking for convenient, on-the-go breakfast options that can be enjoyed at home as part of a busy morning.
“Consumer habits and priorities around breakfast understandably changed dramatically during 2020, with Brits eating 660 million additional breakfasts.
“These two new RRP PMPs perfectly complement our existing range of RRP PMPs and provide additional support to retailers to offer great value breakfast solutions.
“While the range clearly lends itself to the on-the-go occasion, it also gives shoppers a tasty, convenient and healthy alternative option to start the day,” she said.
