Tag: Pepsico
Max gets magic – Dynamo promotes Pepsi
BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with...
Pepsico plans impulse drive
CONVENIENCE stores and other impulse outlets are set to play a major role in brand giant Pepsico’s marketing plans in the coming year.
The company’s...
Healthier options drive sales
VIMTO is returning to TV screens this summer, supported by increased social media and digital activity. Its key lines for c-stores are the 500ml...
Drinking in the benefits – Low sugar and diet drinks
IN tough economic times, consumers may become less concerned about healthy products, but lines whose sales remain resilient, those which consumers still choose to...
Oxfam targets food giants
INTERNATIONAL development charity Oxfam has examined the ethical performance of some of the world’s leading food brand-owning companies and found them lacking.
As part of...
Flash player
BRITVIC and PepsiCo has introduced a new pack flash across its 600ml bottle range. Pepsi Max, Diet Pepsi, 7UP Free and Tango will all...
Squeezed sector shows its bottle
While many soft drinks categories have done well in the recession – as consumers looked for affordable treats and entertaining moved to the home...