Tag: Diageo
Spirits of the night – Drinks analysis
In the early days of the current big night in trend beers were seen as especially important, particularly for sports audiences. But wines, spirits...
Drinks giants launch think campaigns
DIAGEO – the huge drinks firm behind Smirnoff, Captain Morgan, Baileys and Guinness – has launched a Europe-wide online campaign called Think How You...
Express service – Vodka update
HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
In with the new – Companies in cider bottle revamp
THE pace of cider and cider-related product development shows no sign of slowing. Drinks giant Diageo has made its move on the cider sector...
£1bn worth of coppers
DRINKS giant Diageo says it will invest £1bn in its whisky operation over the next five years.
The company, which has Bell’s, Johnnie Walker, J&B,...
First edition – Pimm’s blackberry and elderflower
PIMM’S has added blackberry and elderflower to its No 6 Vodka Cup to make a very British new fruit flavour in time for summer....
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
Diageo UK sales flat in tough year
DRINKS group Diageo found the going tough in Britain and much of Europe in the first six months of its trading year, to the...
The big question – referendum on independence in 2014
Wholesalers conference to debate Scottish independence
SWA Annual Conference, 14 - 16 June 2013, Crieff Hydro
AS Scotland gears up for the referendum on independence in...
