Tag: Diageo
Searching for an edge
Brands adapt to meet the needs of a changing youth culture
YOUNG adults today are arguably one of the most diverse consumer groups imaginable.
With everything...
The craft of storytelling
CRAFT and premium will be the key trends in beer and cider this year, according to big brand owners, and they have introduced a...
Give the shopper more confidence
HAVING a range of PMPs in a store instils a sense of confidence and trust between the retailer and the shopper, says James Cragg,...
Untapped sales
GLOBAL drinks company Diageo has launched the new phase of its My Store Matters programme saying it has identified a £455m untapped alcohol sales...
Sing out the Bell’s
DIAGEO is rolling out a new £1.5m marketing campaign for Bell’s whisky in the run up to the festive season.
On screens now and featuring...
Treats, gifts and small wonders
HIGHLIGHTING premium spirits and making the best of spirits in fractionally sized bottles should be two of the most important drinks retailing priorities in...
Trading up for a sharing season
Make sure you don’t leave it too late to stock up on festive drinks, that’s the advice from Pernod Ricard.
Channel director Impulse James Middleton...
Mark of quality
THE beer category as a whole is currently in decline in Scotland, but where there is growth it is being driven by premium segments,...
Price transparency spirit of the times
Price-marked packs have grown to dominate many convenience stores’ product displays and they now play a major role in almost every product category. With...
Haig joins the cola club
FOLLOWING the launch of Haig Club grain whisky in 2014, the Haig Club range has been extended by the introduction of Haig Club Clubman....
Smirnoff tries the fruit
SMIRNOFF, the UK and Europe’s biggest-selling spirits brand launched Smirnoff Cider across all off and on-trade channels last month.
The new product is available in...
Three up for the cup
Drinks giant follows strawberry and cucumber with a 2016 trio
IT’S not unusual to see flavoured cider launches and limited-edition releases in, or ahead of,...
Spirit of home
BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...
Bar lessons
What do 18-30 year-olds want, in drinks and other products? We asked for the latest news, views and merchandising advice from key young adult...
Sparkling in the mix
PRE-MIXED versions of popular mixed drinks and cocktails, and gin, which is currently going through a sales boom, are tipped as likely stars of...
Still on the rise
IT’S a good time to be a gin maker – or a gin drinker – in Scotland. The juniper and aromatics flavoured spirit has...
