Tag: Diageo
Clear option for the Captain
As one of its major launches in Britain in the run up to summer 2015, Diageo has entered the white rum category with Captain...
Red price alert
DRINKS giant Diageo is adding to its range of price-marked-pack spirits with the launch of Johnnie Walker Red Label PMP in 70cl and 35cl.
Johnnie...
Packing a path to a £200m boost
WINE brand owner Treasury Wine Estates is, for the first time, launching a range of price-marked bottles for its top-selling brands in the £6-8...
Looking after the white stuff
PREMIUM gins may be popping up all over the place and the poshest malt whiskies may be commanding previously unthinkable prices, but mainstream spirits...
Networking opportunity for United customers
United Wholesale (Scotland) is hosting a retailer evening in the centre of Glasgow for its customers on Tuesday 24 June.
The event will give...
Spirits get the party started
CHILLED pre-mixes and fractional bottles are what’s required to get spirit drinkers into the summer party mood, according to Diageo.
The drinks giant reckons that...
The big freezy
DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...
Another year, price-marked
DRINKS giant Diageo has underlined its faith in the PMP by holding the price of its top-selling price-marked pack – Smirnoff 70cl – at...
Coming home – Diageo launches Voyager whisky
EARLY in the last century the whiskies of John Walker & Sons made their way across the world.
Now the whiskies and brands in the...
Do ladies like chocolate? New from Baileys
BAILEYS cream liqueur has introduced a new sub-brand that marries a good whack of Irish with some smooth Belgian sweetness. Called Baileys Chocolat Luxe,...
The golden shot – Diageo push new Smirnoff variant
PREMIUM vodka, flavoured with cinnamon and shot through with real gold leaf, is the latest innovation from Smirnoff, the UK’s top selling vodka brand.
Launched...
Spirits of the night – Drinks analysis
In the early days of the current big night in trend beers were seen as especially important, particularly for sports audiences. But wines, spirits...
Drinks giants launch think campaigns
DIAGEO – the huge drinks firm behind Smirnoff, Captain Morgan, Baileys and Guinness – has launched a Europe-wide online campaign called Think How You...
Express service – Vodka update
HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
In with the new – Companies in cider bottle revamp
THE pace of cider and cider-related product development shows no sign of slowing. Drinks giant Diageo has made its move on the cider sector...
£1bn worth of coppers
DRINKS giant Diageo says it will invest £1bn in its whisky operation over the next five years.
The company, which has Bell’s, Johnnie Walker, J&B,...
