The golden shot – Diageo push new Smirnoff variant

The golden shot

PREMIUM vodka, flavoured with cinnamon and shot through with real gold leaf, is the latest innovation from Smirnoff, the UK’s top selling vodka brand.

Launched last month, Smirnoff Gold is supported by a £4.5m promotional campaign. Karen O’Shea, marketing manager for Smirnoff Western Europe at Diageo, said: “This new premium offering represents a significant opportunity for retailers to encourage consumers to trade up.”