Tag: Britvic
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
Barr Britvic merger bites the dust, revised offer rejected
THE proposed merger of soft drinks firms AG Barr and Britvic was finally called off last month shortly after competition authorities gave a green...
Water about the workers
EMPLOYEES slaving away at their job through the hot days of summer are to be given a drink by Britvic juice and spring water...
Juicing up – Healthy drink choices at lunchtime
HEALTHINESS is a significant issue for packed lunches and not just for schoolchildren, plenty of adults consider wellbeing when they’re making up their own...
Max gets magic – Dynamo promotes Pepsi
BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with...
Juice feels the squeeze
Smoothies buck the downward trend to grow 6.9% in value
JUICE, juice drinks and fruit squashes traditionally do well in summer compared to the rest...
Boys’ own story for squash ad
ROBINSONS, the UK’s favourite squash brand, according to Nielson Scantrack, has a new TV advert for 2013. On screens until September, it focuses on...
Barr says Britvic deal makes sense
IRN-BRU brand owner AG Barr says it’s convinced the proposed merger between it and Britvic stacks up despite reports that business analysts think it...
Keep it cool keep it seen
Summer boost means it’s even more important to get merchandising bang on says soft drinks giant
WHEN it comes to predicting the summer weather in...
Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Fresh fruit – Fizzy drink scents
FIZZY drink-scented air freshener is the latest brand extension from 151 Products, which licenses Tango from Britvic Soft Drinks.
The motoring novelties will be available...
Still lighting retail’s fire? Energy drinks review
For several years the sales performance of energy drinks has been setting the heather alight, especially in convenience outlets. But is the market going...
Flash player
BRITVIC and PepsiCo has introduced a new pack flash across its 600ml bottle range. Pepsi Max, Diet Pepsi, 7UP Free and Tango will all...
Squeezed sector shows its bottle
While many soft drinks categories have done well in the recession – as consumers looked for affordable treats and entertaining moved to the home...
Tango gets the blues
TANGO’S future is not just orange: Rose Marketing is adding blue raspberry bon bons to its fizzy drink-based range.
Tango blue raspberry crushed ice drinks...
