BRITVIC is repositioning its adult soft drink, Juicy Drench, to focus on consumers aged 30 and over.
The packaging for all flavours in the range – Orange & Passion Fruit, Cranberry & Raspberry, and Blackcurrant & Apple – has been given a grown-up makeover.
The new-look label highlights that Juicy Drench is a mixture of two fruits and spring water. The fruit combination features prominently on pack.
There will be a 99p PMP with the new label. (Normal RRP is £1.09.) Britvic will distribute POS material to support the revamp.