BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with Dynamo hanging off the side of a bus.
A competition on 2l, 8x330ml, 10x330ml and 600ml packs of Pepsi Max will let consumers win a car, mobile phones, TVs, and bottles of Pepsi Max. There is also an augmented-reality option on 600ml bottles, where smartphone users can download exclusive footage of Dynamo.
Jonathan Gatward, marketing director at Britvic, said: “Last year Pepsi MAX grew sales within the cola category ahead of the top three branded soft drinks. We aim to increase awareness of Pepsi MAX this summer.”