Tag: Britvic
Future growth
THE sugar debate has spread into the fruit juices category with campaign group Action in Sugar claiming that the level of natural sugars means...
Looking rosy
BLENDED especially for the summer, J2O Garden Rose is only available until August.
Britvic marketing director Jonathan Gartward said: “We’ve found limited editions can attract...
Doing the global dew
MOUNTAIN Dew, the citrus drink marketed in the UK by Britvic, aims to spark interest with a sports-linked film that kicks off its new...
A lovely bunch
AS consumption of coconut water continues to grow throughout the UK manufacturers are looking for new ways to meet demand for the drink.
According to...
Fruit Shoot helps its young drinkers get their skills on
FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather.
Following up on...
Summer’s cold hot stuff
SOFT drinks firm Britvic is inviting consumers to tea this summer.
But there won’t be a kettle in sight as the company is kicking off...
New-look Drench grows up
BRITVIC is repositioning its adult soft drink, Juicy Drench, to focus on consumers aged 30 and over. The packaging for all flavours in the...
Still burning – Energy drink analysis
Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded.
IT hasn’t been difficult to find the...
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
Barr Britvic merger bites the dust, revised offer rejected
THE proposed merger of soft drinks firms AG Barr and Britvic was finally called off last month shortly after competition authorities gave a green...
Water about the workers
EMPLOYEES slaving away at their job through the hot days of summer are to be given a drink by Britvic juice and spring water...
Juicing up – Healthy drink choices at lunchtime
HEALTHINESS is a significant issue for packed lunches and not just for schoolchildren, plenty of adults consider wellbeing when they’re making up their own...
Max gets magic – Dynamo promotes Pepsi
BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with...
Juice feels the squeeze
Smoothies buck the downward trend to grow 6.9% in value
JUICE, juice drinks and fruit squashes traditionally do well in summer compared to the rest...
Boys’ own story for squash ad
ROBINSONS, the UK’s favourite squash brand, according to Nielson Scantrack, has a new TV advert for 2013. On screens until September, it focuses on...
Barr says Britvic deal makes sense
IRN-BRU brand owner AG Barr says it’s convinced the proposed merger between it and Britvic stacks up despite reports that business analysts think it...