AG Barr brings in the Boost

AG Barr has added some extra energy to its portfolio with the acquisition of Boost Drinks.

The energy drinks firm is set to continue its operations in Leeds, acting as a standalone business unit within the AG Barr group, with no changes set to be made to leadership.

Simon Gray, chief executive officer at Boost Drinks, said: “This is a really exciting next step in Boost’s journey as AG Barr has a proven track record of acquiring and developing attractive brands.

“We are confident that together we will be even stronger positioned to take advantage of a number of exciting growth opportunities.”