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Thursday, May 26, 2022
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Tag: AG Barr

Fruit flavour from Rubicon

AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Irn Bru 1901

It’s back for good

IRN-Bru 1901 is back, now as a permanent addition to AG Barr’s soft drink portfolio.

Taste of the summer

AG Barr has added three new fruity flavours to its Caribbean sparkling drink range, KA

Crossing the Rubicon

Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio

Getting ready for a busy summer

Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into

Binning the plastic

AG Barr has taken its sustainability pledge one step further by announcing all of its consumer multipacks will be packaged in 100% recycled shrink wrap by the end of this year

Big can energy from Irn-Bru

IRN-Bru Energy is now available in a big can variant
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19

Back on the streets

Rubicon is back on the streets with a new national outdoor advertising campaign
Barr Halloween

Soft approach to the season

Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.

Irn Bru fan ads on the telly

AG BARR has revealed the five winners of its’ Irn-Bru Gets You Famous’ competition, with each contestant’s home-made advert airing during Alan Call’s Epic Gameshow on STV

Bru fans in new ad

AG BARR has been asking Irn-Bru fans to star in a new television advert as part of its latest campaign for the brand

Big spend on fruity soft drink

AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign

Warming up for a busy summer

Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises
Wind Turbine photo AlanMorris/Shutterstock

AG Barr goes for renewable

Factories to be powered by wind farms