Tag: AG Barr

Irn bru xtra bottle and can on an orange and blue background

Xtra investment in Bru

SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Rubicon Raw cans

Rubicon rides the wave

RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
soft drinks brands

Beyond the pandemic

The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
Rubicon Raw cans

Big can focus is paying off

ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Irn Bru 500ml

Step in sustainability

AG Barr has taken a major step in pursuit of its sustainability goals, rolling out 100% recycled plastic packaging across all 500ml Irn-Bru and Rubicon products.
The new Irn-Bru ‘Taste Debate’ adverts revive the debate over the brand’s flavour.

What does it taste like?

DEBATE over the flavour of Irn-Bru has been raging on the small screen, through two brands latest adverts.
The Rubicon Raw range brings tropical flavours to the energy drinks category.

Energy drinks are evolving

THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.
Moma oat milk

It’s a double for MOMA

MOMA has launched two new oat drink SKUs in Waitrose, with further listings in Ocado and Morrisons on the schedule.
Rubicon Spring

Slimming the Rubicon

Health is at the heart of the latest new format launch for the Rubicon brand.

Bru back on the TV

THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Irn Bru 1901 cans

Old Bru’s new can

A new, smaller packaging format for Irn-Bru 1901 is set to launch this month.
Moma oat milk

Barr banks on oat drinks

AG Barr has bought a 60% equity stake in Moma Foods Limited to become a major shareholder of the plant-based milk and porridge oats brand.
Rubicon Spring

Health kicks call for flavour

January is seen as a month for cutting back and AG Barr reckons more health conscious consumers will seek out flavoured water options.
Irn-Bru energy

Winning with Irn-Bru

Retailers could be in with the chance of winning hundreds of pounds thanks to the latest campaign for Irn-Bru Energy.

Anand Cheema Spar Falkirk

"Irn-Bru Energy has been performing extremely well. I’ve got all four varieties, the Original and the Sugar Free in the 330ml and the Original and Sugar Free in the 500ml."
Irn Bru 500ml & 330ml energy

Sampling blitz for Bru energy

Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.