Irn-Bru Energy free stock

Two irn bru energy drink cans on a black background

SCOTTISH soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.

A bundle of Irn-Bru Energy branded merchandise is up for grabs, plus four cases of product.

To be in with a chance of winning, retailers should contact with their store details to enter.

The competition ties in with a major marketing push for Irn-Bru Energy which kicks off this month.

Irn-Bru Energy’s new campaign includes a consumer competition giving shoppers the chance to instantly win over 200 gaming prizes.

There will also be student sampling activity at every college and university in Scotland, putting cans into the hands of over 100,000 energy drink consumers.

The campaign coincides with AG Barr’s decision to expand availability of Irn-Bru Energy in 500ml £1 PMP format.

Adrian Troy, marketing director for AG Barr, said: “Irn-Bru Energy is currently growing three times faster than the total market, bringing in new shoppers to the brand and driving sales with existing energy consumers.

“We are extending availability of the 500ml £1 PMP as the previous burst of this price-marked pack increased sales by almost 50%,” he said.