Tag: AG Barr
It’s a double for MOMA
MOMA has launched two new oat drink SKUs in Waitrose, with further listings in Ocado and Morrisons on the schedule.
Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Old Bru’s new can
A new, smaller packaging format for Irn-Bru 1901 is set to launch this month.
Barr banks on oat drinks
AG Barr has bought a 60% equity stake in Moma Foods Limited to become a major shareholder of the plant-based milk and porridge oats brand.
Health kicks call for flavour
January is seen as a month for cutting back and AG Barr reckons more health conscious consumers will seek out flavoured water options.
Winning with Irn-Bru
Retailers could be in with the chance of winning hundreds of pounds thanks to the latest campaign for Irn-Bru Energy.
Anand Cheema Spar Falkirk
"Irn-Bru Energy has been performing extremely well. I’ve got all four varieties, the Original and the Sugar Free in the 330ml and the Original and Sugar Free in the 500ml."
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Don’t be afraid to go big on soft drinks
Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.
Barr issues a challenge
How do you describe the indescribable? That is the latest challenge from Irn-Bru.
Home gatherings drive performance
SUMMER may be soft drinks season, but as autumn approaches there’s no reason retailers can’t continue to drive incremental sales in the category.
A first for many with Irn-Bru
Scotland’s presence at a major sports championship may be a distant memory for most, but AG Barr is targeting Scots who will be watching Scotland compete in the Euros for the first time with the launch of a new campaign.
Sour for the summer
AG Barr is adding two new limited edition flavours to its range.
Green push from AG Barr
AG Barr has bolstered its sustainability credentials with a new commitment to achieve carbon net zero status by 2040
Fruit flavour from Rubicon
AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion
