Tag: AG Barr
Winning with Irn-Bru
Retailers could be in with the chance of winning hundreds of pounds thanks to the latest campaign for Irn-Bru Energy.
Anand Cheema Spar Falkirk
"Irn-Bru Energy has been performing extremely well. I’ve got all four varieties, the Original and the Sugar Free in the 330ml and the Original and Sugar Free in the 500ml."
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Don’t be afraid to go big on soft drinks
Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.
Barr issues a challenge
How do you describe the indescribable? That is the latest challenge from Irn-Bru.
Home gatherings drive performance
SUMMER may be soft drinks season, but as autumn approaches there’s no reason retailers can’t continue to drive incremental sales in the category.
A first for many with Irn-Bru
Scotland’s presence at a major sports championship may be a distant memory for most, but AG Barr is targeting Scots who will be watching Scotland compete in the Euros for the first time with the launch of a new campaign.
Sour for the summer
AG Barr is adding two new limited edition flavours to its range.
Green push from AG Barr
AG Barr has bolstered its sustainability credentials with a new commitment to achieve carbon net zero status by 2040
Fruit flavour from Rubicon
AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion
Energy still drives soft drink growth
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
It’s back for good
IRN-Bru 1901 is back, now as a permanent addition to AG Barr’s soft drink portfolio.
Taste of the summer
AG Barr has added three new fruity flavours to its Caribbean sparkling drink range, KA
Crossing the Rubicon
Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio
Getting ready for a busy summer
Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into
Binning the plastic
AG Barr has taken its sustainability pledge one step further by announcing all of its consumer multipacks will be packaged in 100% recycled shrink wrap by the end of this year
