Tag: AG Barr
Old Bru’s new can
A new, smaller packaging format for Irn-Bru 1901 is set to launch this month.
Barr banks on oat drinks
AG Barr has bought a 60% equity stake in Moma Foods Limited to become a major shareholder of the plant-based milk and porridge oats brand.
Health kicks call for flavour
January is seen as a month for cutting back and AG Barr reckons more health conscious consumers will seek out flavoured water options.
Winning with Irn-Bru
Retailers could be in with the chance of winning hundreds of pounds thanks to the latest campaign for Irn-Bru Energy.
Anand Cheema Spar Falkirk
"Irn-Bru Energy has been performing extremely well. I’ve got all four varieties, the Original and the Sugar Free in the 330ml and the Original and Sugar Free in the 500ml."
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Don’t be afraid to go big on soft drinks
Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.
Barr issues a challenge
How do you describe the indescribable? That is the latest challenge from Irn-Bru.
Home gatherings drive performance
SUMMER may be soft drinks season, but as autumn approaches there’s no reason retailers can’t continue to drive incremental sales in the category.
A first for many with Irn-Bru
Scotland’s presence at a major sports championship may be a distant memory for most, but AG Barr is targeting Scots who will be watching Scotland compete in the Euros for the first time with the launch of a new campaign.
Sour for the summer
AG Barr is adding two new limited edition flavours to its range.
Green push from AG Barr
AG Barr has bolstered its sustainability credentials with a new commitment to achieve carbon net zero status by 2040
Fruit flavour from Rubicon
AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion
Energy still drives soft drink growth
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
It’s back for good
IRN-Bru 1901 is back, now as a permanent addition to AG Barr’s soft drink portfolio.
Taste of the summer
AG Barr has added three new fruity flavours to its Caribbean sparkling drink range, KA
