A Himalayan recipe for energy
A new energy drink crafted to a traditional Himalayan recipe is being promoted as the all-natural answer to consumers’ sugar concerns.
Building the buzz
The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Game on for retro drive
NUTRITIONALLY-enriched milk drink Nurishment is going retro with the launch of #OLDSKOOLNEWCOOL, its biggest-ever social media brand-builder.
Getting the word out
Spending big on Orangina
A MULTI-MILLION pound campaign promoting Orangina is underway with the goal of reaching close to two million consumers over the course...
Sipping on a slimmer can
CCEP swapping 330ml for 250ml
SIZE matters, according to Coca-Cola European Partners (CCEP), as the firm moves to replace its 330ml Appletiser and Schweppes cans...
US brand joins the tea party
AMERICAN organic tea brand Honest is ramping up its marketing activity in the UK with the launch of its first integrated marketing campaign on...
Youth is seeking out quality in the chiller
YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
Squeeze into craft
JUICE is the word at Cracker Drinks Co as the firm rolls out its Crafted brand to UK stores.
The new range comprises four flavours:...
Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
Premium positioning for Orange soft drink
ORANGE-flavoured soft drink brand Sunny D is repositioning itself with the launch of new premium packaging.
Sunny D is now available in 1L and 500ml...
Coconut in a can
COCONUT water soda Big Boss Palm has landed in the UK.
Big Boss Palm’s coconut and vanilla soda is said to taste like a “clean...
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Time to level up
With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers...
What’s shaking?
Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...
Going green for a bite of the market
GREEN Apple Sugar Free is the latest variant to be added to the range from energy drink brand Carabao.
The launch of the new variant...
