POINTING out that late frosts and poor harvests have forced fruit prices up by more than 60%, Cawston Press says it is bucking current soft drink reformulation trends by using only pressed fruit juice to sweeten its sparkling drinks.
Launching a new range of sparkling Rhubarb, Cloudy Apple, Elderflower Lemonade and Ginger Beer, Cawston says it is the only brand in the UK market to sweeten ginger beer using only pressed juice.
Managing director Steve Kearns said: “In some cases we are upping the fruit juice content by up to four times.
“Cawston Press was started because we were frustrated by the lack of good quality soft drinks made from simple, natural ingredients, without the preservatives and artificial nonsense that give fizzy drinks a bad name.
“Despite many sectors in food and drink moving forward, for the most part soft drinks are still stuck in a time warp. We are proud to be doing things differently.”