Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
Plant-based innovation
A Wimbledon based firm is looking to shake things up in the soft drinks chiller – through the launch of a new CBD drink
New pack better for the planet
In its drive to make Lucozade more sustainable, Suntory Beverage & Food is investing £6m in a new Lucozade Sport bottle, which will be made from 100% recycled plastic
New flavour in cola aisle
Pepsi Max has added lime to its flavour portfolio
Health at heart of product launches
With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Rebecca Adlington joins Tetley
Something to splash about
Spotlight on energy brand
Britvic rolls out packaging revamp and reformulation for Rockstar
F’real is shaking up demand
Consumers have been snapping up out-of-home milkshakes throughout the pandemic, according to F’real
The trends to unlock sales
Health and taste are driving spend
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
A partnership to impresse
Bottlegreen unveils sweet recipe
Big spend in time for summer
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
Win with Pepsi
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
Discover you with Vimto
NICHOLS PLC has launched a multi-million pound campaign for its brand Vimto
Soft drinks set to shine this summer
The hospitality sector may be open for business again, but summer 2021 still represents a huge opportunity for retailers, according to leading soft drinks firms
A trio of adverts for Robinsons
Robinsons squash is returning to TV screens this summer for the first time in four years as part of a new multi-channel campaign ‘Let There Be Fruit’
