Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Fizzing with fruity flavours
BRITVIC has bolstered its sparkling water brand, Aqua Libra, with a new Blood Orange & Mango variant.
Fanta’s first ever global campaign
COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.
Revival picks up pace
SCOTTISH soft drinks business Bon Accord has been on charge, snapping up listings and expanding its portfolio with larger formats.
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
Environment will drive decisions
Sustainability will be a key consideration for bottled water shoppers in the convenience channel, who will seek out brands doing their bit to mitigate damage to the environment.
Health kicks call for flavour
January is seen as a month for cutting back and AG Barr reckons more health conscious consumers will seek out flavoured water options.
Blasting onto shelves
Carabao has reformulated and renamed its Mandarin Orange variant.
Energetic start to 2022
REFRESCO has its eyes on expansion within the sports drinks category next year, and the firm reckons its Emerge Sport range is perfectly placed to capitalise on growing demand.
Sales bubble up for water
SPARKLING water is on course for a strong year in 2022, according to Highland Spring.
Keeping the party going
CONSUMERS will be looking to well and truly deck the halls this Christmas and Britvic has advice for retailers to help them keep shoppers jolly.
A drink with a rebel streak
REBELICIOUS Drinks has launched what it claims is the first-ever CBD-infused cream soda.
Sustainable new packs
BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic.
The move to 100% rPET coincides...
Pepsi range from Sodastream
Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.
Capitalise on soft drinks
Investing in a soft drinks range that caters to Christmas shoppers is more important than ever, according to Coca-Cola Europacific Partners.
