Pulled out a plum
Fast- growing Scottish gin brand adds liqueur with a pudding touch ahead of Christmas
As already noted, in the currently remarkably vibrant and innovative gin market...
Treats for furry friends
MARS Petcare has expanded its range of festive dog and cat treats for 2016.
And it is to spend £7.5m on TV advertising to promote...
Divine inspiration
CONVENIENCE stores should merchandise Christmas impulse chocolate lines together, but away from regular all-year-round impulse lines, reckons Divine Chocolate.
A spokesperson said: “They should be positioned...
Seasons to be cheerful?
Chocolate manufacturers are launching new packs and products for the busy festive sales season
IN many categories of food and drink the sales period...
Biscuit firms boxing clever
Boxed biscuits have long been marketed as festive gifts and giant brand McVitie’s has updated its festive boxes and tins for 2016.
McVitie’s Snowglobe Tin...
Limited gifts to love or hate
Love it or hate it brand Marmite has launched a limited-edition Christmas gift range.
The Marmite Chocolate Jar is the brand’s recognisable jar made entirely...
Trading up for a sharing season
Make sure you don’t leave it too late to stock up on festive drinks, that’s the advice from Pernod Ricard.
Channel director Impulse James Middleton...
Go premium to take on multiples
PREMIUM boxed chocolate selections are preforming well and, with their help, it wouldn’t be unusual for a retailer to generate 40% of their annual...
Shaping up for the big day
RETAILERS should stock up on gift products in the lead-up to Christmas and make sure sharing products are available throughout as social occasions are...
Ringing up sweet sales
OF every £1 spent on seasonal treats, 70p is spent on confectionery says Refreshers and Wham brand owner Tangerine Confectionery.
Referring to a Mintel report,...
Chris crossing the Atlantic
Reese’s Stateside take on seasonal opportunities
FAMOUS for its Peanut Butter Cups, Reese’s has launched a Christmas range that includes gift products and self-treat items.
Brand...
Taking to the screens
New products and brand promotion on the Ferrero Christmas list
FOUR TV campaigns will be at the heart of Ferrero’s £8.1m media activity this Christmas...
Bags of fright for big night
CONFECTIONERY giant Perfetti Van Melle has released themed packs for Halloween.
Chupa Chups Spooky Pizza is covered in jelly snakes and spiders and has a...
Spar spooks it up
Spar is running deals on brands like Robinsons, Haribo, Cadbury, Doritos, San Miguel and a range of Spar brand items specially for Halloween.
The symbol...
Fright night boosts sales
Next month we can expect analysis and research from a number of companies about Halloween’s effect on retail sales. What did they say about...
Win with familiar favourites
TRUSTED brands are winners with shoppers and Halloween provides a huge opportunity to capitalise on consumer demand, says Mondelez International.
This year it has introduced...
