Chris crossing the Atlantic

Reese’s Stateside take on seasonal opportunities

Top-selling American brand Reese’s has launched a range of Christmas novelties for the UK market this festive season.

FAMOUS for its Peanut Butter Cups, Reese’s has launched a Christmas range that includes gift products and self-treat items.

Brand director Shane Angus said: “Reese’s already offers consumers differentiation with a unique flavour profile of the combination of chocolate and peanut butter, and our UK Christmas seasonal range is available in packaging designs and novelty shapes for shoppers who are looking for interesting and new winter treats and gifts.”

The range includes the Reese’s 34g Peanut Butter Christmas Tree, Reese’s Festive Filled Candy Canes and gift lines like the Reese’s Peanut Butter filled 141g Snowboarding Snowman.

Angus continued: “Reese’s & Hershey’s are the number-one selling seasonal holiday confectionery brands in America and launching the range in the UK allows us the opportunity to maximise sales of Reese’s outside of our core range, where we have seen double-digit value and volume growth year on year for the last five years.”

reeses_trees_1ozAngus said the festive range had undergone a total overhaul with brand new designs and added: “We will be using social media to bring Reese’s take on Christmas to life with our #SorryNotSorry media campaign across Facebook, Instagram and YouTube.”