Taking to the screens

New products and brand promotion on the Ferrero Christmas list

FOUR TV campaigns will be at the heart of Ferrero’s £8.1m media activity this Christmas as it launches 10 new products.

Ferrero Rocher will be back on screen with the return of its Make Your Moments Golden ad from the start of November.

With shoppers on the look-out for something special at Christmas, Ferrero will be promoting its boxed Thorntons and Ferrero Rocher selections.

The campaign will also include out-of-home adverts, social media interaction with 750,000 Facebook followers, an interactive new website, and a nationwide sampling campaign.

And £2.85m will be spent promoting Raffaello including its first ever TV ad.

On air from October, the film highlights the sweet, smooth and nutty flavours of the product,  and is designed to encourage trial and connect with a younger audience through a tongue-in-cheek script.

The ad will also feature online and there will be a comprehensive in-store sampling campaign.

Among the brand’s new products is the Raffaello Mini Tree at 40g with an RRP of £2.09.

Ferrero Rocher novelties include the Mini Tree and the new Shooting Star.

Its kids’ confectionery brand Kinder is launching Kinder Choco-Bons with festive packaging that includes a gift tag and the Chocolate Minis Hangable Star.

And Kinder Joy is being put in special Christmas packaging.

Having recently acquired the Thorntons brand, Ferrero has given its 200g and 60g reindeer, Santa and snowman chocolate figures range a makeover for this Christmas with new poses and new packaging.

The Thorntons advent calendar range has been expanded to include Santa, Gruffalo and Continental varieties.

A spokesperson said: “Shoppers are always on the look-out for something special to give at Christmas, leading to a 2.7% rise in the growth of premium advent calendars.

“For grown-ups, the new Continental Advent Calendar will offer the new Continental range behind each door.”

Customer development director Levi Boorer said: “Retailers are stocking up for the seasonal period as early as August.

“From the organised shopper getting the gifts sorted in September, to those who put the finishing touches together on Christmas Eve, we are confident Ferrero is the perfect partner to help retailers make their sales golden.

“We know consumers love our products and by investing in heavyweight media campaigns and new products, we believe we can help provide sparkling sales.”