Go premium to take on multiples

PREMIUM boxed chocolate selections are preforming well and, with their help, it wouldn’t  be unusual for a retailer to generate 40% of their annual confectionery sales over the Christmas period, suggests David Shaer, sales manager for House of Sarunds.


He said: “Independents are going head to head with the supermarkets in confectionery sales during the Christmas period so it is important to stock a range that will create a significant point of difference.”

The House of Sarunds chocolate range includes Maison Pierre ribboned gift boxes with an RRP of £5.99, boxes of Cupido flaked truffles and boxes of Bianca flavoured cocoa dusted truffles both with an RRP of  £2.49.